I am Don Vultaggio, Founder & Chairman of AriZona Beverage Company. AMA
Hello! Thanks for having me. I am Don Vultaggio, Founder & Chairman of AriZona Beverage Company. I look forward to hearing from you all, today.
Here is a little bit about how I ended up here:
I broke into the beverage industry in the early 70's as a local beer distributor. I went on to build a beer business, Hornell Brewing Co. We were very successful but I wanted to offer something to a wider audience...
In 1992 I had the idea to start selling iced teas bigger and better than anyone out there… literally! We packaged our tea in a never-done-before Big Can and started with AriZona Lemon and Raspberry Iced Tea. We then went on to create Green Tea and Arnold Palmer, among many other AriZona products you know and love. It was very exciting to see the fans love and support, in such a big way.
In 1998, we introduced the the 99-cent suggested price point to the packaging label. We still pre price them 99¢ to this day. My goal was to bring quality and quantity to the masses for an affordable price and the rest is history!
We produced our first AriZona Tea on May 5th in 1992 and today we are celebrating our 28th anniversary! Thanks to our employees, loyal fans, and retailers we now sell AriZona worldwide in over 50 countries.
Despite our global growth, we remain family-owned and operated and plan to keep it that way. My son Spencer is helping me write these responses. So, don't be shy, ask me (us) anything about our history, favorite AriZona beverages, about building a business or more.