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I am Potato Salad Guy, Zack Danger Brown AMA.
I made a joke on the internet: http://www.cnet.com/news/guys-kickstarter-dream-making-potato-salad-possibly-with-dill/
It got a little out of hand: https://www.kickstarter.com/blog/potato-salad-by-the-numbers
Not everyone was happy: http://www.avclub.com/article/please-dont-give-kid-money-his-potato-salad-kickst-206584
But it had a happy ending: http://kotaku.com/the-potato-salad-kickstarter-festival-actually-happened-1640680938
I'm excited to be here. My only remaining goal in life is to be loved by Reddit. Ask me literally anything and I will answer or attempt to answer it.
PorridgeEnema630 karma
If someone tried to hand you a crappy bowl of potato salad, would you slap it out of their hands shouting, "don't you know who I am?!"
ztbrown598 karma
No way! I want to include people as much as possible. Also, there is no such thing as crappy potato salad.
13supertech528 karma
i've actually got a couple more questions 1) did your friends and family support you in your potato salad endeavors? 2) how does it feel to have one of those funny little ideas you get in your head completely blow up on the internet to the point where people recognize the phrase "Potato salad guy"? 3) How would you list something like the potato salad kickstarter thing on a resume? edit: added another question
ztbrown703 karma
1.) Yep! They were all very supportive. Though, I could tell that it was putting a lot of stress on friends and family. There wasn't a LOT of trolling going on, but my friends would read every negative comment / article and get upset about it. My mom got in a (verbal) fight with someone at work because he said something like "have you heard of this idiot on the internet that raised a ton of money for potato salad?" So, TL;DR, they were super supportive, but you should never read the comments on the internet.
2.) Amazing. I've always enjoyed writing and telling jokes. The early response to the joke was one of the most rewarding experiences of my life. This news anchor laughing so hard she started crying was one of the things that really made me happy: http://www.kare11.com/video/3660515027001/1/Kickstarter-project-created-to-make-potato-salad
chasethelight104 karma
I just wanted to let you know that I'm a current student at your alma mater, and am originally from Minnesota, where that news video is from. So we're basically soul twins. Also, can you please deliver me some delicious potato salad so I don't have to eat shitty dining hall food tonight?
ztbrown166 karma
Gross, that dining hall food is some real garbage toilet stuff. Good luck with it! I recommend driving to Heath and eating a diet of all-chipotle all the time.
jmaxcpr293 karma
Zack - Let's find time to do an interview for my movie about crowdfunding. You up for it? We've got Zach Braff, Amanda Palmer, Levar Burton - definitely need Potato Salad Guy. Check it out and let me know! www.kickstartedmovie.com
ztbrown777 karma
Yes! We had 1500 attendees, which was on the low end of what I was hoping. In 9 hours, we distributed all 450lbs of potato salad! In the first hour, we sold out of our festival t-shirt (300 t-shirts, $10 from each went to the Columbus Foundation). We raised $18,000 from sponsorship alone!
We had cooking demonstrations for kids. The local, independent radio station had DJs doing stage announcements. We had 6 awesome local bands play. It felt like everyone in attendance was really happy to be there celebrating something so silly.
TL;DR: It was a huge success and I was really happy to be a part of it!
Backstop188 karma
The green shirts at the festival are so* much better than the shirts for the backers.
* so so so so so so
ztbrown276 karma
I agree. We wanted to make a shirt for backers and a shirt for the event. The event shirt ended up being better than the backer shirt. If I had it to do over, I would have given backers the option to choose. On the bright side, backers will be getting a limited-edition Homage t-shirt that will never be sold in stores.
Sorry for the disappointment!
beaujangles727246 karma
I think it is awesome that you donated a lot of the money to charity, and from the article raised even more at the festival... but lets get real... did you buy anything for yourself besides potato salad? You had to reward yourself with something?
ztbrown357 karma
Thanks!
Nothing! I rewarded myself by leaving my job to pursue some kind of living making people laugh. That's more than enough to handle at the moment.
beaujangles727105 karma
You are living the dream my man, I've been wanting to quit my 8-5 for the last couple years to do the same thing. It's hard to pursue outside of your local area with a full time job... I hope you thank the potato salad Gods for the opportunity every day!
digitalmediamaster197 karma
After this started getting popular I went to try to buy the Domain name PotatoSalad.com in hopes of creating a neat website with/for you in my spare time, and document this historic event. They told me the current price PotatoSalad.com was 40k. My dreams were shattered.
My question is, what's next?
ztbrown110 karma
I wish I knew. My goal is to keep trying to make people laugh and hope I can make some money doing it.
ztbrown392 karma
No! They were really happy with it! I did a Q&A there in August.
I think this Kickstarter was funny because it was novel. If I did it again, it would be derivative.
KILLSBITCHES104 karma
I think he's referring to people in hollywood redoing things all the time. You understand that some things should only be made once.
ztbrown144 karma
oh, haha, I've been going through 'new' messages and not looking at context. Ima dummyman man dummy.
richardwrinkle152 karma
I am a HUGE fan of your band and cannot believe I am talking to your right now!!! What was the inspiration behind your song “Chicken Fried”? I love that song so much that my wife and I chose your song for our first dance at our wedding.
ztbrown229 karma
When I'm writing a song, I'm always discovering new things about myself and the world. Before sitting down to work on 'Chicken Fried' I knew that I liked fried chicken, jeans that fit just right, the radio, the touch of a precious child and the look of love in my woman's eyes, but I didn't understand how to put it all together.
ztbrown297 karma
I don't have a preferred brand, but I've started using those wet wipes recently and it has changed my life. I realized when I was at Bonnaroo this summer that my butt is always at its freshest at outdoor music festivals. Then I realized that the only thing I was doing differently was that I was carrying around wet-wipes in my backpack (and then wiping my butt with them, obviously). So, I'm a wet-wipeman now.
fappy_mcfapster184 karma
Dude don't flush those wet wipes, you'll back up your sewer line...I'm just looking out for ya
faleboat44 karma
As a heart attack.
Wet wipes are not made to bio-degrade quickly like TP is. Ever used wet TP? Of course not, it crumbles into mush intentionally
Flushable wipes react with chemicals in sewage to break down faster. DO NOT USE regular wet wipes (or paper towels, for that matter)! Unless, of course, you're into your house eventually smelling like sewage for a couple years.
ButterMyBiscuit10 karma
Whaaaat! I was also at Bonnaroo! I might have seen Mr. Danger and not even known!
I got to see a lot of my favorite bands perform, but imagine if I got to see that one guy who got a lot of money to make potato salad.
the_salt_life110 karma
Mr. Brown,
On a serious note, what is it like now that you're well known? Are you more egotistical or more humble? Has your life changed or on the verge of changing? Do you like the attention or hate it? Are you a different person now?
ztbrown242 karma
A serious question from the booty-eating guy?
I don't think I've changed outwardly, but it's pretty difficult to be objective. I know that I spend a lot of time now thinking about what I want to do next and that's new for me.
I don't hate the attention, but it is super weird to be out drinking and have total strangers shout "POTATO SALAD!" at you.
ztbrown294 karma
Real talk? I was feeling really down that week. I didn't want to go to work and I wasn't sure what I wanted to be doing with my life so I spent 30 minutes making this stupid little Kickstarter to make me and my friends laugh. I would have forgotten about it if I didn't get an email notifying me that my bank account had been verified.
spyhi50 karma
Thanks for not succumbing to the temptation of an awesome creation myth. A lot of awesome stuff has started for small reasons, and I'm always happy when more people learn that :)
enderandrew4279 karma
Your Kickstarter lost a big chunk of money mysteriously in the campaign and there were rumors that there were large fraudulent pledges made to inflate the numbers to make the campaign go viral, encouraging others to jump on the joke bandwagon.
This chart shows how the Kickstarter lost over $20,000 in a single day all of a sudden.
http://www.kicktraq.com/projects/324283889/potato-salad/
How do you respond to claims that your project may have used fake pledges to increase visibility?
ztbrown115 karma
We didn't and I'm not sure it would have increased the visibility if we did. The earliest of those contributions came in on Monday afternoon after the thing already had a life of its own. I can tell you that it was a huge let-down to see those pledges disappear and none of us knew what was going on.
ztbrown176 karma
It's making me a little sad that this question is stumping me. Remember when you were a kid and this was a super easy question? I like all the colors in that new Ford Fit commercial.
ztbrown265 karma
It's a Honda!? I just know I saw that commercial a million times this weekend and thought "that car looks stupid, but fake Adam Scott is doing a great job of selling it."
mynameiselderprice75 karma
How do you feel about other ways of serving potatoes - Mashed? Boiled? Double baked?
ztbrown67 karma
Hah. I haven't delivered 100% yet. I will be super relieved when I do. It didn't hit me until midway through the first week that I would actually have to be fulfilling all of these promises (that were, at the time, all jokes).
ztbrown213 karma
It was really fantastic!
Here is the recipe: One pound of potatoes, two ounces of mayonnaise, one ounce of sour cream, one ounce of Montamore cheese (or mozzarella as a substitute), one ounce of basil pesto, and then mix in the desired amount of pancetta (or bacon as a substitute) and sundried tomatoes with a splash of apple cider vinegar, black pepper and kosher salt.
ztbrown159 karma
Mayo. Miracle Whip is delicious, but why settle for not-Mayo when you can have Mayo-Mayo?
ztbrown119 karma
It is SO stupid. I can't tell you how happy I am to be known for something so stupid that has almost no shame attached to it. That's a small needle to thread.
ztbrown56 karma
It should be coming out in June. I'm working with a publisher, but we don't have a contract yet, so I will be light on details for right now. I can promise you that it is going to be really silly!
ztbrown32 karma
Equal parts exciting and terrifying. I know that the next time I try to be funny on the internet, people will see it, so it better be good.
BlanketyTank34 karma
Hello Zach! I'm growing out my beard, never done it before, how do you keep your beard so manly and amazing? Any tips and tricks on keeping it looking good?
Thanks!
BlanketyTank31 karma
Well, this is embarrassing. I'll see myself out now, thanks for answering and stopping by. Have a great day!
ztbrown50 karma
You have a great day! No need to be embarrassed! Here's an embarrassing thing about me: I have to use spell-check every time I write the word 'embarrassed'.
BlanketyTank21 karma
I thought that's what everybody did? I didn't know there were people out there that can actually spell embarrass without using spellcheck!
sapost33 karma
Now that you've got potato salad under your belt, what's the next food that will be unexpectedly elevated into the public consciousness?
ztbrown119 karma
Gourds, motherfucker. http://www.mcsweeneys.net/articles/its-decorative-gourd-season-motherfuckers
heirtoflesh12 karma
Which book is your fav, and why is it Drawing of the Three? (kidding about the assumption :P )
ztbrown26 karma
Duh, it's Drawing of the Three.
SPOILER ALERT FOR DRAWING OF THE THREE
The book opens with your gunslinger hero getting his fingers eaten off by a Lobster monster!! That shit is crazy!
Shadou_Fox27 karma
What was your favorite PotatoStock event? And what is your favorite way to eat potatoes?
ztbrown58 karma
I really loved Jordan O'Jordan's 'History Of The Potato' stories. Jordan is a story-telling banjo player from Ohio and he researched and wrote a special story about the potato's journey from North America to Europe and back again. It was really wonderful and was also the first time I got to sit down all day.
____255525 karma
Since no one has asked the obvious question, how much of the money did you keep for yourself?
ztbrown51 karma
None! It's all going to backer rewards and our fund at The Columbus Foundation!
lachiester24 karma
What is your favourite way of eating a potato apart from a potato salad?
mewearhelmet24 karma
Is it weird to you that people wanted to be in on a joke so badly, that they wrote a check for it? Is that sad, or a new form of "meta comedy"?
ztbrown31 karma
No, it's heart-warming! I'd love to see more internet panhandling like this with much funnier people than me. Imagine if Loius C.K. released a half-hour comedy special with donation tiers. You can stream it or download it for free, but there is a suggested donation. I'd be interested in seeing how well that works.
ztbrown98 karma
I thought it would be funny to do a TED talk where I roll out a 6-foot party sub and say that it was 3D printed. I couldn't think of anywhere to go from there.
johnnythelip118 karma
At what point did it hit you that the joke might have gone too far? If it didn't hit that point, then when did you realize you have to actually carry out the Kickstarter goals you laid out?
ztbrown23 karma
Three days after the project went live, I got a call from Good Morning America. That's when I realized that it was going to have some reach. We always knew that we'd have to fulfill promises, but it didn't sink in until the end of the first week that we'd be sending 1000 people a custom t-shirt.
mRNA-14 karma
Couple q's, 1) whats your secret recipe if anything? 2) I really like waffles. Any suggestions regarding waffles? I only ask because you seem to have a knack for turning something so simple as a potato salad into something fantastic! 3) potato prices are rapidly rising in both the US and the UK. What are your thoughts on that, and advice for making cheap, delicious potato salad? Links for articles are below. Thanks for your AMA!
http://www.rurdev.usda.gov/rbs/pub/mar05/price.htm
http://www.mirror.co.uk/money/personal-finance/cost-of-chips-to-rocket-as-potato-prices-1561222
ztbrown27 karma
1.) Silly and serious always go together. That's why church laughter is a thing.
2.) Bro, you talkin' waffles? I had sourdough waffles for the first time this summer. They were fantastic.
3.) I blame the Organization of Potato Exporting Countries. Honestly, if you're looking for cheap, delicious potato salad, store-bought is always a good bet.
ztbrown34 karma
I'm not positive that potato salad is the best side dish, just the silliest. The best side dish is Mac and Cheese or Baked Beans.
ztbrown35 karma
I've taken a hiatus from my job and have been working on a book proposal for the past two weeks. I'd love to do a really silly "4 Hour Work Week" kind of book.
I'm also going to take the plunge and write and perform some standup at open mics in Columbus.
ztbrown20 karma
Yep! And you can make it at home:
One pound of potatoes, two ounces of mayonnaise, one ounce of sour cream, one ounce of Montamore cheese (or mozzarella as a substitute), one ounce of basil pesto, and then mix in the desired amount of pancetta (or bacon as a substitute) and sundried tomatoes with a splash of apple cider vinegar, black pepper and kosher salt.
BrewCrewKevin3 karma
So what recipe was your favorite? I'm also a newbie at potato salad, so I'm looking for tips!
Also, have you thought about branding your own product with the kickstarter and starting a legitimate business out of it? Or was this a one-time deal and you never want to eat another bite?
ztbrown8 karma
I really liked the one from the event:
"One pound of potatoes, two ounces of mayonnaise, one ounce of sour cream, one ounce of Montamore cheese (or mozzarella as a substitute), one ounce of basil pesto, and then mix in the desired amount of pancetta (or bacon as a substitute) and sundried tomatoes with a splash of apple cider vinegar, black pepper and kosher salt."
I don't have any plans to continue with potato salad. I want to write / perform jokes.
jelatinman2 karma
I'm not gonna lie, I hate potato salad.
If you go back and do the funding for a new festival (whether it's for charity, helping local businesses, or making extra money) will you include macaroni salad next time?
ztbrown6 karma
I'll try to keep that in mind, though I'm a really shitty event planner and don't love it that much. If there's a next time, I'll let someone else take the lead on planning.
vertigounconscious2 karma
what did all the money go to? If it didn't all go to Potato Fest or whatever?
ztbrown8 karma
It's being used to fulfill donor rewards. Whatever is left-over is going into our non-profit fund at The Columbus Foundation to support charities working to end hunger and homelessness in Central Ohio.
hdpq2 karma
How do you bat away the women throwing themselves at you now that you've run a successful Kickstarter?
ztbrown2 karma
This has not been a problem. I don't think potato salad or crowdfunding really get the ladies going.
redheadedwoman1 karma
Are you a mustard-based or a mayo-based type? Do you think there is room for both types of potato salad in the world?
ztbrown3 karma
I thought mustard and mayo were compliment potato salad tastes and that vinegar was the real mayo rival. Turns out, you can put them all in one salad, so I love them all!
LazyCouchPotato1 karma
Our hero!
Please visit /r/Potatoism more frequently!
That being said, the question, which is your favourite type of potato?
ztbrown1 karma
I really like yellow waxy potatoes. Also, what the heck is potatoism? I visited and COULD NOT even. Thanks!
deathbybears1 karma
Alright pal, so spill it. Ballpark, how much money did this entire potato salad idea earn you, and how much monetary capital did it require?
ztbrown5 karma
Earned me $0.
Cost me whatever I would have made in 4 weeks. I left my job at the company I co-own and haven't drawn a salary since the end of August.
N8dork20201 karma
I read that you're coming to Idaho. When will you be here and what will you be doing while you are here?
ztbrown2 karma
I was already there! Sorry! I hung out with some awesome people and drove around in a giant potato truck. http://www.brooklynpaper.com/assets/photos/37/20/all-giant-potato-at-bay-fest-2014-05-16-bk02_z.jpg
DogeCraftOne0 karma
Such Potato Salad, Much Question. How much stuff can you stuff in your stuffie until your stuffie has enough stuff?
VAPossum0 karma
How does it feel knowing you turned the previously-respected Kickstarter into a joke?
ztbrown6 karma
I'm not sure that I did. Kickstarter seemed pretty happy with it. How do you feel this marginalized Kickstarter as a brand?
TheKnightWhoSaysMeh1208 karma
Dear honorable Mr. Brown Potato.
Can you come Latvia be president?
Politburo can have no stop of people of Latvia, come hope of new spring in hands of Potato Salad sorcerer be president! You be like Lāčplēsis of modern!
You are only hope for us.
.
Edit: Thank generous strangers for gift of precious metals!
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