IamA former major record label douchebag, now entrepreneur trying to fix the broken music industry one happy fan at a time. AMA.
Hello there, reddit, my name is Mike Fabio.
From 2009-2011 I worked at Warner Bros. Records, part of the Warner Music Group Empire (one of the big three record labels, for those counting), as Community Director, New Media, overseeing the digital/social media team. I had an amazing group of community managers on my team, who truly deserve all the credit for whatever success we had. Collectively we were responsible for managing all aspects of artists' marketing presence online - from websites to social to streaming to fanclubs.
Just a few of the artists I worked with: Eric Clapton, Michael Buble, Avenged Sevenfold, Josh Groban, DEVO, Mastodon, LIGHTS, Tom Petty & The Heartbreakers, Linkin Park, Deftones, Disturbed, Flaming Lips, The Black Keys, Jason Derulo, Iron & Wine, and a whole hell of a lot more.
After two years at WBR, I decided major label life was not for me. I had the nagging feeling that I really was doing nothing to make artists lives better, and I certainly wasn't doing anything to improve fans' experiences. Sure, we pulled off some pretty amazing promotions, and I walked into the ski chalet every day with a goal of making at least one fan happy, but I never felt my goals were shared by my employer. I left WBR and Los Angeles, moved to Nashville, and have since started several companies and projects, all with the goal of making artists' and fans' lives better:
- Bandposters - Design, print, and ship posters to every gig on your tour in two minutes or less (we're sponsoring an event with /u/kn0thing here in Nashville tomorrow!)
- Back Porch Group - A think tank that offers insight, connections and development to creators and disruptive companies building the new music industry
- I manage an incredible Americana-soul artist named Anderson East, currently raising money on PledgeMusic to fund his new album
- Tiny Jetpack - A fan-focused digital marketing consultancy
I have a lot of opinions on the music industry, digital and social media, and entertainment industries as a whole (I do a weekly podcast on this). I believe most fanclubs are broken, I believe ticket pricing is unfair, I believe that recorded music is just one revenue stream, and I believe that music is fucking awesome. And I believe things can, indeed, get better. I also love giving advice to artists at any level (don't ever be afraid to ask).
And yes, this is my personal reddit account. Love you guys.
6:00pm CDT - I'm going to get some dinner. Keep asking your questions! I'll get to them as soon as I can!
7:45pm CDT - Back for a bit more now. Ask me anything!
10:08pm CDT - That's all folks. I've had a blast answering your questions. If you have any more, by all means leave them here. Hopefully I'll have some time to answer them over the next few days. Thanks to everyone who commented!