Capmcam

What is your opinion on how revenue flows through channels such as YouTube? Ars Technica Quartz had a good piece about how something like Harlem Shake made the creators nothing and the labels everything.

Follow-ups: I know that ContentID is ultimately unavoidable, but filler music is out there and even baked in to YouTube's tools. With monetization the way that it is, how much of a cut would someone (ballpark) expect if they were to submit to ContentID for one of their personal videos as you mentioned in a previous statement? That is to say, if someone has a relatively popular channel that they rely on for income, would protected music impact their income in any substantial way?

*edit: making of more coherent ideas and news sources

In that event, there is always the chance of a stock split to bring in new investors. However, growth would be slower.