I'm a reporter who just spent six months digging into the NFL's big tobacco-style strategy to hook your kids. AMA!
EDIT: Alright guys, I'm taking off. Thanks for your questions. If you'd like to keep up with my reporting, follow me at: https://twitter.com/georgedohrmann
I'm George Dohrmann, a Pulitzer Prize winning journalist and the author of Play Their Hearts Out, which won the 2011 PEN/ESPN Award for Literary Sports Writing. For nearly 15 years, I was a senior writer at Sports Illustrated.
This week, I published a piece with The Huffington Post's Highline team about the NFL's big tobacco-style pursuit of your children: http://highline.huffingtonpost.com/articles/en/nfl-football-moms-kids/. The NFL has initiated a campaign to secure the next generation of fans. It has infiltrated the school system. It has produced a football-themed animated television show, a fantasy game for kids, a virtual world and more. It has executed a multi-dimensional plan to convince concerned moms to let their kids play. The NFL is in the midst of an effort to save the game unprecedented in the history of professional athletics. Ask me anything about this campaign, starting at 12PM EST.