I AM Shelley Nandkeolyar and I sold the very first pair of Levi jeans online in 1998. Since then I’ve been CEO of hundred-million dollar companies and have brought some of the biggest brands in the world online -- Williams-Sonoma, Pottery Barn, Th...
Hi Reddit! My story's kind of a long one but I'll try and be brief as possible.
As the title suggests, I've been doing eCommerce since eCommerce was really a thing. I launched Levi & Strauss' online store in the late 90s and had the honor of selling the very first pair of Levi jeans online on March 31st, 1998 at exactly 2:31 AM EST to a customer on the West Coast -- by the way, if you’re out there jeans-buying guy, I’d like to buy you a beer some day. I later went on to serve as VP of eCommerce for Williams-Sonoma and led the team that launched williams-sonoma.com, potterybarn.com, and potterybarnkids.com, the foremost of which became an important case study for the Harvard Business Review. I also oversaw, as President, Martha Stewart and Home Depot's eCommerce divisions from their youngest days, taking the latter from a few million dollars in sales to billions in four short years.
I've served as CEO for Norm Thompson Outfitters, Gumps, and the Blair Corporation and currently sit on the Board for shop.org and LuLus. I've also advised and worked with numerous companies ranging from Porsche and Audi to Hallmark to Proctor and Gamble and many, many more, either expanding or pushing their brands into the digital world.
My newest venture is The Ivory Company at http://theivorycompany.com, where I currently preside as CEO. We're a branded, home décor business that focuses on high-end products in shades of ivory, cream, and white. If you're into that sort of thing, please check us out! We also have a Facebookand new Pinterest page.
Really, I consider myself to be very lucky and I think I've been able to gain a lot of insight and experience throughout my career, which I'd be more than happy to share. I’ll be here for awhile, so feel free to ask me anything, from start-ups to building your own career path to business in general to fighting duck-sized horses (or vice versa)...you guys still do that, right?
Twitter verification: https://twitter.com/TheIvoryCompany/status/534041641162899456
EDIT: It's 9:10 EST and I'm still answering questions. Keep 'em coming!
EDIT: I've been at this for about 6 hours now so I'm going to take a break. Feel free to keep asking questions, though, and I'll do my best to answer them. In the meantime, check out the site and please follow us on our social media channels; it really helps a lot:
- Website: http://theivorycompany.com
- Pinterest: http://www.pinterest.com/ivorycompany/
- Twitter: https://twitter.com/theivorycompany
- Facebook: https://www.facebook.com/pages/The-Ivory-Company/366406376767538
EDIT 'Twas fun, guys! I'm sorry if I didn't get to your question but feel free to PM me. Check out http://theivorycompany.com and follow us on our social media pages (above). Let's do this again sometime.