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Dao_Drones2 karma

As more and more Ecommerce companies/stores develop due to less friction in starting up, and the ease of logistics with 3rd party solutions. How will ecommerce stores/companies compete amongst themselves in order to differentiate from the competition?

Is it more ad spending? more relationship/community building? Competitive pricing(although they can't compete with Amazon on this) Or perhaps look at other sales/marketing channels?