Hello Reddit! My name is Matt Benedetto and I am the creator of Unnecessary Inventions! For the past 8 months I have been designing and creating products that solve problems that don't actually exist - such as the Infinity Suacelet, the Cuisine Curtain, AirSticks, FlopFlips, and probably most notably my Cease and Desist from Crocs.

I thought I'd take this Friday afternoon to answer all of your burning questions you might have for me about my design process, how I actually make the inventions, where my inspiration comes from, my personal background, and anything else in between. AMA! If you don't have a question - feel free to submit an idea for an Unnecessary Invention you want to see me try and make!

I just launched my first book, 101 Unnecessary Inventions, that features all my inventions I've created to date! You can click here to order yourself a signed copy!

Plus follow along with all my inventions on YouTube, Instagram, Twitter, and the Ui Subreddit!

Now hit me with your best questions!

Proof: https://i.redd.it/jonntdssxju31.jpg

EDIT: Almost 5 hours in! I need to run out for a few bit but I'll check back in soon!

Comments: 925 • Responses: 72  • Date: 

BeachBlueBaku1290 karma

Ever make anything that was accidentally super useful?

rightcoastguy1749 karma

I'm staring at my wall of Unnecessary right now and I'm really not sure if any of them really make anything easier. If the Hoverbrella (drone with umbrella attached) was actually practical then I would have to go with that.

alexlarrylawrence563 karma

Ever been mistaken for NASCAR driver Matt DiBenedetto? Because I definitely thought that’s who you were for a minute....

rightcoastguy316 karma

I've seen him before when I've googled my name but I don't think anyone has ever made that connection with us.

alexlarrylawrence126 karma

That’s interesting no one has made that connection, but NASCAR isn’t what it used to be. Thanks for answering my question! I think the first post of yours I saw was the Croc gloves when it hit the front page. If I recall correctly, Croc sent you a cease and desist? Has any company that you spoofed ever offered to work directly with you?

rightcoastguy354 karma

Not work with me but McDonald's reached out after my Infinity Saucelet and sent me a whole bunch of sauce packets and nugget coupons.

catsandcumberbatches379 karma

Do you find inspiration comes best from brainstorming or just random thoughts/ideas that pop up throughout the day?

rightcoastguy471 karma

It's pretty rare that I actually sit down and have a brainstorming session for what I should make next. It really comes more from those random occurrences throughout the day that spark an idea. Sometimes the full idea comes right to me but other times I'll write down in my notes app the situation I was in, maybe what the emotion that I was feeling, or anything to help me come back to the thought later to complete the idea when I actually want to make it.

nopanacea207 karma

Your stuff is a blast.

How do you compare your art to chindögu and/or were you inspired by it?

rightcoastguy161 karma

Thanks so much! I do definitely get compared to Chindogu a lot. When I first started putting out the inventions I actually had not heard of it before but people quickly pointed me in the directions of the books (which I now own some). I would say that one difference is Chindogu is based on a set of 10 rules and my inventions don't always follow all the rules to be considered a Chindogu. It's hard to exactly say exactly exactly but I think it's definitely possible for two complete strangers to have a very similar mindset.

However I definitely take inspiration from Kenji's work - like the Avocado on a Stick was inspired by his Butter Stick. I do always try to make my ideas in my own way.

XDGFX180 karma

Have you ever made a product that accidentally ended up being useful? If so what, or what came closest?

rightcoastguy384 karma

I just commented above about this but looking over my inventions again, I forgot that the TP Pleaser was installed in my bathroom for like 3 months after I shot the video. So it was a functional rotating toilet paper holder.

bokochaos149 karma

How would you want your legacy to be remembered if years from now you ended up creating the solutions to problems that exist later on but didn't when you made your inventions?

Also, what has been your favorite invention made by other people? Functionally ridiculous or not?

rightcoastguy192 karma

I'm not really sure what I'd want my legacy to be - at the current moment it seems to be "that guy who makes that useless shit", and I don't hate it. This is all also teaching me a lot about design and the processes to bring an idea to life. So it is sort of like a giant portfolio of what I'm capable of - so maybe one day it will attract the attention of someone or company that solves bigger problems and I can help them out.

I really loved my newest invention - the Helping Hand Visor. Mainly because it was fun to make as it's an actual mold of my own hand . Plus it the final product actually feels and hold like something you might actually find in a store. Except I'm working on one right now as I'm writing these answers that I really sort of love.

atd812123 karma

How much inspiration have you drawn from from the inventor Homer Simpson?

rightcoastguy136 karma

I did grow up watching Simpsons, a lot! So I think Homer-isms might just be engrained in me at this point. So while I haven't intentionally looked to Homer for an idea - I've definitely made things that I have then realized...of course the Simpsons already did it.

Joepa4123 karma

Have you thought about marketing any of your products? If the pet rock can make tens of millions of dollars, why can't your products?

rightcoastguy145 karma

I absolutely have and I am exploring it right now. I think one appeal to it right now is that I'm not another brand throwing products in your face to buy. So I'm focusing on continuing creating fun content for people online and release things here and there as it seems right.

sanman10 karma

Do you think you'll be able to attract investors for your pursuit of unnecessary things?


rightcoastguy25 karma

I think they spent the rest of the money they had left this past week...

DalinarsDaughter110 karma

Have you met the bad robot builder Simone Giertz? And would you consider doing a collab with her?

rightcoastguy113 karma

Would love to collab with her. I've never met her in person but we have chatted online before.

roguetrav90 karma

Hi Matt!

Your useless inventions are very entertaining for all us nerds. Thank you for sharing!

I feel like your posting frequency slowed a lot after your issue with the crocs gloves. Has legal pressure stifled your creativity or changed your thought process when you consider posting?

Thank you for doing this AMA!

rightcoastguy125 karma

I think it's more that people probably got tired of me by then haha. I'm still pumping out 2-4 inventions per week across my social media channels - just not as many are making their way to the front page of Reddit like when I first started :)

rogaricel091481 karma

Just one. WHYYYYY?

rightcoastguy111 karma

Most likely because I spend way too much time on the internet and my mind never seems to shut off.

ravenpotter372 karma

What fake product have you wanted to make but have been unable to because of not having the materials or it not being able to be built due to the laws on the universe in this universe/ dimension?

rightcoastguy83 karma

Right now I think ever invention that I have started working on has been finished. I suppose my mindset is always working within the constraints of my abilities and what tools I have. I'd go crazy if I started something and couldn't finish it.

Elmbro165 karma

In your opinion, what is the most unnecessary thing you've invented?

rightcoastguy125 karma

While it's highly functional, the Chip X-tractor might be truly unnecessary to anyone to actually purchase for personal consumption. Just turn the damn tube over!

CoyoteTheFatal48 karma

How many different ways can you answer variations of the same question “have you ever accidentally made something useful?”

rightcoastguy57 karma

Well let me tell you. This one time at band camp...

Bathroomlibrary44 karma

Are you still taking suggestions? What about fake ears to go over your ears while you have headphones in so it doesn’t look like you have headphones in....

rightcoastguy48 karma

I actually just had a very similar idea sent over on Instagram! It's funny when completely different people think of the same idea.

WantedEnigma43 karma

Are you hiring? 😂

rightcoastguy70 karma

If I ever actually making any real money doing this then maybe...

cahaseler35 karma

Ever accidentally made something that's actually good / profitable to sell?

rightcoastguy121 karma

That is actually what I do for a living. I am self-employed and I own two e-commerce brands where I design products that I actually do sell online and in retail stores. I call those my "necessary products" mainly because they actually pay the bills.

allday_beer34 karma

What is something useful that you like the design of and actually use yourself?

rightcoastguy52 karma

That's an interesting question - I recently purchased the new Oculus Quest. It's the first time I was blown away by VR and saw the actual future of the technology. The device just simply works seamless with you.

allday_beer15 karma

Wow, this is so cool you replied! I have been following your work for quite sometime now and consider myself a fan :) keep up the cool unnecessary stuff you are doing!

rightcoastguy11 karma


Thanks for the support!

PTKM26 karma

You have any ideas that you really want to try out but is just too costly to go through with it?

rightcoastguy44 karma

I would love to create something MASSIVE. I've always wanted a Guinness World Record so something like with World's Largest _________. I'm not entirely sure how to create something at the scale needed to be the biggest ever.

rknicker18 karma

Have you spoken to the folks at SkyMall yet?

rightcoastguy15 karma

Didn't they already go bankrupt?!

texabyte18 karma

What’s the most expensive invention you’ve made?

rightcoastguy48 karma

The most expensive invention was probably the RealityCheck5000. I did hire a programmer to roughly create the application so that it would really work for other people to try it out.

CommieCanuck13 karma

Ever think of teaming up with NASCAR driver Matt DiBenedetto?

rightcoastguy10 karma

I haven't but I have spoken with some of the celebrities people always compare my looks to and they may model an invention in the future.

purpleblazed12 karma

U single ? ( ͡° ͜ʖ ͡°)

rightcoastguy14 karma


DooDooBerries12 karma

Have you ever read Unuseless Japanese Inventions? You remind me of this and it's probably why I enjoy your content so much.

rightcoastguy3 karma

I was quickly introduced to these books after the first few inventions I posted online. Definitely some really great stuff in there!

FiveDozenWhales11 karma

What are your favorites of the original chindogu?

rightcoastguy19 karma

Oh that's a good one! I really love the thing that goes over your lips to put your lipstick on perfectly as well as the baby outfit that helps clean your floors as they crawl around.

catsandcumberbatches10 karma

Is there a product you’ve created that you have actually used after?

rightcoastguy22 karma

I had my TP Pleaser installed in my bathroom after the video I shot. That was the closest I came to somewhat using an invention after I posted it online.

dandfx9 karma

Before your book released did you actually make any money from your ideas? The crocks gloves for example, went very viral but chances are I didn't see your original posts inhibiting click profits

rightcoastguy14 karma

The only other revenue I've seen from the project is designing inventions for brands to use for marketing, etc and some YouTube ad revenue. Hopefully that can continue to change and I can put more resources into it!

maverick_30018 karma

Next product?

rightcoastguy14 karma

It's sitting on my desk and I'm working on it as we speak - it should be live tonight!

maydukamo7 karma

Your inventions are abominations and spectacular! Do you ever get people who try to buy them? If so, how far have they gone to get one of your inventions?

rightcoastguy16 karma

I don't think a day goes by where I don't have someone asking where they can buy one of the inventions. I got a lot of people who have a friend or relative with some sort of disability that can only be helped with one of my inventions. Therefore I must send it to them right away.

BigBootyJudyWiper6 karma

Are you aware that the coolest NASCAR driver is named u/mattdibenedetto ?

rightcoastguy6 karma

I was aware that one existed with a similar name - it's good to now know he is also the coolest.

mandy-bo-bandy6 karma

What are your favorite resources to work with when creating your prototypes? Is there something that really allows your creativity to shine or holds you back more than you anticipated?

rightcoastguy11 karma

I really just love my 3D printer. It allows me to very quickly test out the basics of an idea and do quick iterations until it's working just the way I want it to. I set up overnight a lot, so it's pretty amazing to leave my studio at night and come back to a brand new inventions waiting for me.

mbamoha6 karma

How do you come up with these things?

rightcoastguy8 karma

It's a mix of my brain never shutting off, being overly aware of my surroundings when something happens in my daily life to inspire an invention, and looking at way too many memes.

notonmyswatch6 karma

I think your products are hilariously genius!

Do you ever take any suggestions from your followers? For example; I thought of you the other day when I told my son he needs “clock goggles” so he’d be forced to pay attention to the damn time... I think those would be a great useless invention!

rightcoastguy5 karma

Well thank you! Yes I do! I have published 102 inventions so far - I would say 65% of them are ideas that I came up with and 35% were inspired by thoughts or ideas people had submitted to me to make.

kencleanairsystem4 karma

Have you invented a freckle counting machine? Why or why not?

rightcoastguy12 karma

I have not because I'm not sure I trust anyone with that many freckles.

bluesteelMcSkooter3 karma

How do you finance you’re inventions?

rightcoastguy4 karma

I have self financed all of my inventions to date. Slowly working on way to make additional revenue from it. However I am looking more at the long term and seeing it all as an investment right now..or at least that's what I like to tell myself.

UggoMacFuggo3 karma

Ever consider working with Obvious Plant? Seems like you have a similar sense of humor but they mainly make the packaging vs. “real” items.

rightcoastguy6 karma

We chatted in Instagram before now and then but never really talked about a collaboration. He makes some really hilarious stuff though!

Nzash3 karma

How do you make a living with something like this?

rightcoastguy9 karma

I will let you know once I start doing so! However I have been approached by some brands and designing some inventions for their marketing campaigns - plus my book that's now live is a start!

BluepaiN3 karma

Ever had an idea that you really wanted to do, but just couldn't get it to work out?

rightcoastguy3 karma

Not yet! There is only one so far that I made, took the photos, and was ready to post but didn't feel like it was up to par - so it never saw the light of day.


Could you invent a fart blaster for me, please?

rightcoastguy6 karma

Where I am blasting it to?

asadwit2 karma

Can we give suggestions?

rightcoastguy4 karma


forceofnatureandcorn2 karma

Where do you get the funding for this?

rightcoastguy2 karma

Just replied to below but I have just been funding it all myself!

Lavidius2 karma

Are you aware of Simone Giertz? You two would make a wonderful crossover

rightcoastguy5 karma

Of course I am! It made my whole day when she started following me on Instagram last month!

newleafkratom2 karma

Do you consider yourself as more of a humorist or an artist?

rightcoastguy6 karma

One quote (that I don't exactly remember saying) I had in an interview was - "I'm an artist that makes art-ish". I think that sort of sums it up pretty well.

Warlizard2 karma

Have you ever thought of teaming up with Carrot Top?

rightcoastguy4 karma

I have gotten a decent amount of Carrot Top comments over the past few months. I suppose that I'm just not a Carrot Top fan that I'm unaware of what his shtick is. I gather it has something to do with prop comedy so maybe I should dive more into it.

Road_Journey2 karma

As an inventor, what does your toolbox consist of?

rightcoastguy4 karma

My main tool of choice is my 3D Printer - that thing is running basically everyday/all day. So it acts as the core of all my designs and I use other tools to help do more of the finishing work to complete an invention. From sanders, painting, jig-saw, etc. Everything really is much more hacked together than it probably looks. Oh and photoshop - lots of good photoshop.

wutevahung2 karma

Oh dude I saw your invention on reddit and started following you on IG. Your inventions are hilarious, keep it up! How do you actually produce the products? And what’s the most someone offer to buy one of them?

rightcoastguy7 karma

Thanks for following along! While I get a lot of requests for people to purchase my inventions - no one has actually offered a specific price I don't think.

You can watch some of the behind the builds on YouTube - but it's mostly 3D printing, sewing, mold making, and whatever else I need to do to bring something to life!

22plus2 karma

Are all of your inventions impossible? What would it take to make one real?

rightcoastguy8 karma

Some of them are very concept based and absolutely do not work at all. Something like the RotarySMS doesn't work what so ever - it's more of the concept of it all that I'm presenting. Other do actually work and would just require the right molds, etc to bring them to life in mass production.

DWPAW-victim2 karma

Ever been confused for the nascar driver?

rightcoastguy1 karma

The first real time this has ever been brought up is right in this AMA!

Sonez222 karma

What were some runner-up names that people came up with for the croc gloves?

rightcoastguy4 karma

A lot of people submitted similar names. Holey Hands was popular. Scorcs (Crocs Backwards) as well.

TheUnrulyOne2 karma

What do you think about r/matt ?

rightcoastguy3 karma

This is the first time I've seen this Subreddit. I approve.

InevitableRisk2 karma

Do you consider yourself more of an artist or engineer/inventor?

rightcoastguy5 karma

I would consider myself more as a branding/marketing type person. My favorite part about my inventions is doing the product photoshoots, coming up with the product names, etc. The ideas I think also come from that aspect of myself thinking about consumers and the products they are actually being delivered and how I can basically do the same but for absurd ideas.

Doesntactuallycommen1 karma

Thanks for doing this AMA Matt!

Do you have any unnecessary inventions for a bald and bearded fella? I find all the things I use to maintain this look are far too practical.

rightcoastguy2 karma

I get sent actual ads all the time of real products on Instagram but people think it's something I created. I definitely was sent some sort of all over head shaver recently that actually exists. But deep down I haven't because I have never been able to grow any facial hair. So it's out fo spite.

_Shahnawaz1 karma

How do you make ends meet?

rightcoastguy2 karma

I am self-employed and own 2 online e-commerce brands where I sell my "necessary" products.

GroovinWithAPict1 karma

You sure you aren't one of the guys from the MVMNT Watch commercials?

rightcoastguy2 karma

I've lost track at this point of the number of people I supposedly look like...so maybe?

hewasaskaterlacroix1 karma

What was your first idea in this vein? When did you realize you could pursue this business full-time? Do you consider yourself more of a comedian or an inventor?

Finally, what's the best prank you've ever pulled on someone? You seem like someone who would be good at pranks.

rightcoastguy2 karma

I've been designing products and manufacturing them for almost 15 years now. I've always had these stupid ideas and I'd get samples made somewhere - look at the item - and tell myself, Ok I'm never putting this out for sale. I don't think I can quite give them away but there are about 2-3 Unnecessary Inventions I've put out there that I've had samples of in my office for 10 or so years. When the whole project launched I thought, oh I finally have a use for these.

VagueSomething1 karma

Many of your inventions sound like poorly Google Translated sentences. Have you ever considered using a bad translator for inspiration or product naming?

rightcoastguy2 karma

Ha! I have never thought of trying that. There have been a few instances where I just couldn't come up with the right name so I'll have to see if that will actually work in the future.

mylefthandkilledme1 karma

Don't you feel like you're unnecessarily creating waste?

rightcoastguy2 karma

Since there is only one creation of each invention I wouldn't say that I am. It consider it a form of art. Would you consider a painting to be a waste?

RyeZuul1 karma

Do you feel any guilt over expending energy and carbon to fill the world with more unnecessary and useless items?

rightcoastguy2 karma

Since there is only one of each invention in existence that sit on a bookshelf. No.

Dastitone1 karma

Whats your advice for someone who comes up with a great idea for a useful invention, but doesn't have the abilities to create it themselves?

rightcoastguy3 karma

There is a whole lot of information available online for free. I went to school for Marketing and never took any classes in school on how to build a product. Lots and lots of Youtube.

firefly63450 karma

To what extent do you think your success demonstrates the failure of capitalism?

rightcoastguy5 karma

Unnecessary Inventions is very much a critique on current culture of purchasing trends of consumers, ads we get delivered everywhere online, and so on. There are thousands upon thousands of products online that people absolutely do not need or will ever need. I try to make all of my inventions to have a use but be completely unnecessary in your daily life to actually purchase as a real product.

tmotom0 karma

Hated to see the 2nd place finish at Bristol this year. I was really rooting for you! Do you think your racecar next year is going to be more competetive?

rightcoastguy2 karma


Coby_K-1 karma

are you planning on mass producing anything you made?

rightcoastguy0 karma

A couple of them are being worked on, yes :)

EvelDavie-2 karma

Kinda like politician that createa problems that don't exist and then offer a bullshit solution??

rightcoastguy9 karma

I'll just say that I wouldn't consider my inventions bullshit solutions.