I created Ship Your Enemies Glitter AMA

I heard some guy got glitter in their eye and lost an eye using your product.

What's your favorite vehicle?

Well I drive a Mercedes Benz so it would have to be the Tesla Model S. I think there's only like 5 in Australia?

Which Mercedes Benz?

I hate cars, I don't know. It needs new brake pads & rotor. The dash keeps flashing "1 Malfunction" but I'm hoping it goes away soon. These things tend to solve themselves.

Do you ever get complaints from the people who now shine like unicorn splooge?

All the time. I think I got it the worst though. I did all of this in January-February & I'm still finding glitter everywhere. My house, my car... it still shows up at my local post office.

Hoho oh man, any memorable stories/messages?

Some randoms invited me on an all expenses paid holiday to some private island where there was free booze, drugs & "legal prostitution". One of the many strange messages I received.

so.... how was it?

I decided to decline the invitation & keep all my organs.

After trying to find Christmas decorations that won't shed glitter everywhere, I've come to the conclusion that the average person loves glitter.

The average person is a fucking idiot.

I read through this entire AMA. Every answer is on point and pretty funny. I'm going to order your book.

Love you.

Do you feel that you pay your web developers enough?

Most come from the /r/slavelabour subreddit.

Now that you have money can you buy me a 690 dollar gaming computer for no reason? I'll jump into a pile of glitter for it fwiw

You'll acquire the glitter yourself? I'm tempted.

I'll split the glitter seventy five-twentyfive between you and me. I'll pile it on a large tarp in the middle of my backyard. It won't be that high, it'll be like a coating of it on aforementioned tarp. I'll, in a bathing suit, roll around in the pile, on video.

Edit: Wow. This is actually happening.

50 upvotes on your comment & I'll commit. The way downvotes are flying around in this thread I feel pretty confident.

25 upvotes and a picture of my dog.

No upvotes and I'll knock the price down to 450.

I hate pets.

25 up votes and glitter 50/50

Well this backfired.

Did I smell a free computer around here?

He'd have to roll around in glitter which may be the worst thing one could do.

Shit, I would do that, and I'm a hot chick.

Send pics.

He's at 123 right now. Any deals yet. It will be posted here right? EDIT: Damn! Over 1950 now. You owe him bud.

I'll get him to submit it to Reddit & hopefully reap more of that sweet, sweet karma.

I have to say thank you for getting my sister about 6 months ago, she still is pee'd off about it. You ever do any of your own family members?

You ever do any of your own family members?

ಠ_ಠ

Has anyone ever tried to sue your bussiness?

No-one tried to sue me because of Ship Your Enemies Glitter. For the Where's MH370? book I have had legal documents sent to me from 1 major publishing company + a lot of death threats etc.

Would you call the book worth it considering all the death threats? Do any of these threats seem to have any credibility or are they all pretty moot?

I find it hilarious. I'm not sure if they're real or not, if I don't reply you know they're credib

Who do you think would win in a fight? A bear or a shark. But the fight is on the moon so the shark could swim in the air. And they can both breathe on the moon, and don't float away.

Depends on the type of bear.

When I interviewed you for the Observer, we talked about trading up the chain--how a story can start on a small site and be moved to progressively bigger sites. Did you try to use that strategy for this MH370 project? How has the media reception been compared to the glitter stunt?

Ryan! Good to hear from you man. Media has been reluctant to touch the book, it's a bit too controversial. That said, I was expecting this so I'm just going to have to be a bit more creative with marketing. We pulled a small newspaper stunt not that long ago & have big plans for the anniversary in March.

Was there any motive or planning to make Ship Your Enemies glitter? Or was it really you just being mad and wanting to ruin peoples lives?

I'm a terrible person.

Why did you make a children's book about mh37o?

It's not a childrens book however I made the book because I was always a fan of the search & find activity books when I was a kid. Questioning what would be the hardest thing to find in the world resulted in MH370 so it was a no-brainer.

Hey Mat, Congrats on the new book.

I'm the 'Bag of Dicks' Guy who made dicksbymail, and the glitter site was a great inspiration. I have a lot of random people messaging me all the time about dicks but I gotta say my favorite interaction this year was this thread about some dude selling his potato writing website.

Those were probably the top three viral 'ship your _____ ____' sites this year and that thread got zero attention.

Anyway, whats the biggest struggle with creating a kids book?

Finding kids who can afford it.

How can it be guaranteed that the glitter will spill out of the envelope? Is it designed in a way to ensure this, or can I just use a letter opener across the top and look inside, thereby avoiding the glitter hurricane from occurring?

No guarantees, you could use a letter opener but you're kidding yourself if you think that shit isn't going to get everywhere.

You sound fun, what do you do in your free time?

Build shitty, useless websites.

Loved reading about the Glitter website as it unfolded (terrible pun intended) but I would like to know a little bit more about how you went about marketing the site. Who were the first people you told about it and how long until you acquired those ~2,000 orders?

And were you happy with the 85k sell?

I didn't do any sort of traditional marketing. The website was submitted to Reddit & took off from there whilst I went out to watch the tennis. On the drive I could see the orders piling up & turned around to ride the wave. Those 2,000 orders all came within 24 hours.

In terms of the sale, that's definitely more than what I expected for a site that took less than an hour to make. It's allowed me to do a lot this year, including helping the people out over on the /r/assistance subreddit.

2000 orders that first day, obviously not sustainable, do you have any idea numbers they do today?

I don't, however I am curious. The website still receives a steady stream of mentions on social media daily so they must be receiving a decent amount of traffic. They've brought out a lot of new products which are fucking cringey but whatever, they're trying to make money. Oh, and they redesigned the site & removed the profanity. Super lame.

Doesn't look like they quite got rid of all of it...

I remember one FAQ that went something like this

Q:Help, the glittery made the guy lose an eye and now I'm in a lawsuit with them what do I do?

A:Heh

Here's an archive of the website before it got rebranded: https://web.archive.org/web/20150129082645/http://shipyourenemiesglitter.com/

What is the best way to remove and clean up glitter? I haven't been glitter bombed, but I did have a girl get in my Uber last night, who might as well been a fairy with how much glitter she left behind on the seat. They are cloth seats by the way.

You don't clean it up. It's in your car forever now.

How many times have used your product and any good stories with it?

When the site went viral I had a lot of people get in touch with me wanting to help fulfill orders. One woman sent through an email which read like all the others, ‘I’m a 30 year old woman from the U.S. who would like to help out etc.’ – I would have clicked over it quickly if it wasn’t for an email sent directly after it from the same person with the subject line “PS I’m hot” with 2 attached, raunchy photos. I replied with “nice”.

So did you hire her?

Business & pleasure bro.

You're my Idol. Do you do book signings? Can I meet you somehow?

I do sign some of the books & write inappropriate messages in them.

How inappropriate are we talking here. Id love some raunchy midget porn descriptions in my books.

Request it & I'll get writing.

This has been my favorite AMA of all time. So, have you ever been sent glitter since you sold the company? I'd assume once you sold you didn't know anything about glitter shipments.

Someone once sent me a trout with a top hat printed on a piece of paper attached to its head. That was a weird day.

What else happened that day?

I stopped opening random packages.

1. Will you have my babies?
2. When you first started the website, how much glitter were you covered in on a scale of 1 to unicorn foetus? 3.you seem really chill brah

1. How hot are you?

1. C'mon buddy, do you really have any standards?

1. They're extremely low.

Warning: salty post ahead.

Not only do you hate glitter, it would appear you hate paying the people who work for you, too.

I was hired as a freelancer on one of your projects and was completely stiffed on payment, which seems odd for someone who likes to flaunt how successful he is on a regular basis (giving away gaming computers, really?). Not only that, but you convinced me to lower my rate before even beginning the work.

Sure enough, I busted my ass for what I thought was already cheaper than usual, and then you totally disappeared when the work was done and it was time to pay up. How convenient. I tried contacting you many times afterward but to no avail.

With all of that being said, I'd consider you my enemy. I'd ship you some glitter, but I'd rather eat my foot than give you money. Have you thought about shipping yourself glitter? Could you do that for me? Don't spend too much on it, though.

No fucking idea what this is. If you're being serious send me an email using the contact form on my website.

Are you behind the other "send your enemies" websites?

There was a dildo one and a few others.

It seemed like before long the creators of those sites wanted to sell the sites themselves after generating a few days of hype marketing.

I only created Ship Your Enemies Glitter & from there hundreds of clones popped up. It did seem like people saw the websites success & tried to emulate it which is all cool, I love when people try & make bank online but Ship Your Enemies ______ has been done to death now.

Hi Satan, how's ol' Dolfi Hitler hangin'?

He requests more postcards.

What shopping cart platform did you use for the site?

I built the site with Bootstrap & a simple PayPal payment form.

Any tips for someone who's aspiring to become an entrepreneur? I want to get started but I've got no idea what product to go for or what to do.

It's better to be working on a shitty idea where you might learn a thing or two than doing nothing.

wait this was like the first profound thing to come from this AMA wtf

Damn, I fucked up.

Favorite alcoholic beverage?

Depends on the mood & objective. If I'm looking to just recharge it has to be a simple Corona with a wedge of lime. If it's to get fucked up it'll be shots of any sort of bourbon.

Have you ever thought about collaborating with the nice people who make Cards Against Humanity?

Those guys are out of my league.

Was Ship Your Enemies Glitter what led you to starting your marketing company / becoming an entrepreneur? O:

No, I've been involved in business since I was 16 & getting sued by Apple. Super fun. Check out the blog.

I sell things online on popular sites and when a buyer pisses me off or is trying to scam me I use your site. It beats paying return shipping.

What was the profit margin on a glitter bomb?

I think it was like $6 profit. Pretty good margins.

Did you start this Ama at around 3:00am local time?

Yeah. Been going for 6 hours. You cunts are entertaining.

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I need more proof.

http://i.imgur.com/HTKFZae.png

Could u send shit covered in glitter ?

The logistics of this would be pretty complicated. If I started shipyourenemiesshitglitter.com & received 2,000 orders in the first day I would have had to been shitting so fucking much that it might have literally killed me.

Also scaling that website would be a nightmare. Do I pivot to animal excrement or hire human staff to maintain the personal shit touch?