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I am not The Onion. But I am Scott Dikkers, one of the founders and editor-in-chief of The Onion for most of the past 25 years. AMA
Nowadays I'm developing TV shows for The Onion and heading up a training program at The Second City in Chicago to teach people how to write Onion-style comedy. A book to that effect is being released as we speak called "How To Write Funny." I think only the kindle is available now. Print edition any day now.
Before The Onion, I created the daily comic strip Jim's Journal. A new book of strips just came out: "I Finally Graduated From High School"
I also just published a comedy screenplay in book form. I wrote it with another Onion writer. It almost got produced, but it's been long enough we decided to publish it as a book. It's a war satire about Eskimos conquering America:
Trivia about me: I am (or was for 4 years until last week) the announcer voice of the Onion Week in Review web video, I am T. Herman Zweibel (it's my picture, made to look old-timey), and I wrote the Smoove B column, at least in its first dozen or so iterations, then Chris Karwowski took it over.
https://twitter.com/ScottDikkers/status/466265604643508225
Thanks for the questions, everybody! It's been fun. I'll hang out till 2:30 central, then say goodbye.
dikkers41 karma
this is different from when people think Onion stories are true, which I think is much funnier. So, I'm actually not too into "Not The Onion" -- it's like National Lampoon's News of the Weird, which I was never a fan of either. Or what's that website, fark.com? anyway, just not my thing. I like made-up stuff.
Sherlockiana21 karma
Have you seen the website: Literally Unbelievable? Basically just examples where people believe FB shares of onion articles.
senatorskeletor20 karma
What about when Onion stories become true? I'm thinking things like "Fuck Everything, We're Doing Five Blades."
dikkers40 karma
There's a special place in my heart for those stories. I love Five Blades. The Bush one is another like that:
http://www.theonion.com/articles/bush-our-long-national-nightmare-of-peace-and-pros,464/
here's another, published two months before he died:
http://www.theonion.com/articles/chris-farley-has-hilarious-cardiac-arrest,4300/
EnderBoy18 karma
Hey Scott. UW Madison Alum. When I was touring the campus in 1994, I remember seeing The Onion on stands and thinking it was an April Fools joke from a real paper titled The Union. I'd never seen anything like it and in my time there, I couldn't believe it continued to be consistently funny week after week. I even saved every week's paper from 1995-1997 until The Great Reckoning of Mother forced me to recycle the whole lot of them.
So question: do you have any idea where I can find the infographic "Is Mike Tyson as smart as Stephen Hawking is strong?" I've been looking for that sucker online for years.
dikkers16 karma
I wrote and drew that one. Totally forgot about it until now. I have no idea where to find it. So now I'm sad.
slop_machine7 karma
Thanks so much for answering! Huge fan.
Does this mean I should name my future endeavors "Meat" if I want to achieve success?
GuyWhatAxesQuestions3 karma
Really? I read that back in '88 you and your roommate were so broke you were living on onion sandwiches for a time. Have I been spreading lies??
dikkers4 karma
That story is about Tim and Chris. I saw Chris make an onion omelette once, but can't verify the onion-sandwiches story.
dikkers8 karma
There have been many Chives and Turnips over the years. I like when people start up new comedy publications that are completely different from The Onion.
dikkers7 karma
I wasn't there for that one. sorry! I am disappointed, however, that I am not the "man from the future" listed. I often play that character, like here
http://www.theonion.com/articles/huntersoldier-from-future-warns-beware-the-digital,1013/
dikkers7 karma
This one worked better in print, with big photos. The Internet version is still good though:
http://www.theonion.com/articles/everyone-involved-in-pizzas-preparation-delivery-p,504/
dikkers43 karma
from the year 2000:
Bush: 'Our Long National Nightmare Of Peace and Prosperity Is Finally Over"
The writer was Todd Hanson. One of the most amazing pieces of comedy every written.
Twohundertseventy7 karma
I'll throw in my favorite one (it's very dark humor, though), in case you want to remember a good oldie from 2001:
http://www.theonion.com/articles/northern-irish-serbs-hutus-granted-homeland-in-wes,305/
stephenbawesome11 karma
I must say that the HOLY FUCKING SHIT - ATTACK ON AMERICA and subsequent remainder of that issue really gave me some levity. I probably remember more from that particular issue than any other, because it gave me some laughter when hadn't been.
No question. Just a thanks.
dikkers7 karma
I wish I could take credit. It was an amazing piece of work. Editor Robert Siegel and writers Todd Hanson & Carol Kolb did a good thing there. I think Dave Barry won the pulitzer that year.
xyatropos9 karma
Have any of the articles you've put out gotten you guys into any hot water? If so which got you in the most "trouble"?
dikkers28 karma
We get threatened by lawsuits once in a while, but no one's every pulled the triller. My favorite was the George W. Bush white house. The sent is a Cease and Desist letter. We completely ignored it and they never did anything. We called their bluff.
blueskieslara17 karma
Damn, ignoring a cease & desist from the White House? I get scared when we get one from the taco shop down the street. You're my new hero, I think.
SubZerosLeftIceCube9 karma
How do you react whenever people take Onion articles seriously?
SP4CEcowboy8 karma
From your knowledge, what is the worst incidence of a person mistaking an Onion article for a legitimate news piece?
dikkers33 karma
Kim Jong Un being named Sexiest Man Alive was reprinted in legitimate newspapers and websites across China and North Korea. That was the worst (best).
Lilgherkin6 karma
I love the Onion and would like to thank you for all the jokes that you may have written that made me laugh; I never really looked at who wrote them, but my favorite was the "NASA reveals Moon landings were a secret mission to kill God".
Have there ever been any articles that you enjoyed that never made it? If so, what were they about?
What has been your favorite article that you wrote that was published?
What was the worst article that was brought to you?
dikkers4 karma
thanks very much for the positive word! That's a great nasa headline. I also like this one:
http://www.theonion.com/articles/nasa-baffled-by-failure-of-straw-shuttle,1997/
Since I was usually the editor, I never really had any articles that I loved that didn't make it in. If I ever had pet ideas, I would either lobby hard for them, or I would trust the collective wisdom of the group if they all hated it.
Favorite article I wrote? I'm particularly fond of this one:
http://www.theonion.com/articles/i-enjoy-being-a-battery,11054/
Worst article brought to me is tough. There have so many bad ideas submitted. I try not to remember those. Thankfully we have a system whereby those articles aren't actually written -- we reject ideas at the headline stage to save everyone a lot of grief.
RadomirPutnik6 karma
Hello, Scott. I just wanted to finally apologize for cutting Jim's head off in the Badger Herald (on the tiny chance you remember that.) You guys got me good by dedicating the whole next day's comic page to making fun of me.
-a former "competitor"
dikkers1 karma
ha! I remember that. Funny how Jim parodies always had to go for the shock humor. Hope you're enjoying a fruitful career as an executioner.
dfan6 karma
Hi Scott, big fan all the way back to when Jim's Journal was in my college newspaper in the late 80s.
Now that The Onion has been around for so long, there's a clear "Onion-style" sense of humor that is used by many people (e.g., reporting banal situations as if they were newsworthy). Do you think that this style of humor is pretty original and that you guys brought it on to the scene, or are there threads going back to other humorists that you were specifically inspired by when you first started out?
dikkers5 karma
I think we "invented" it (as much as you can invent anything in the arts). People will often point to the National Lampoons Sunday newspaper as a precursor, but I never saw that until years later. We came to the voice through trial and error. Early Onion writers like Rich Dahm, Todd Hanson, Andy Selsberg, John Krewson and Maria Schneider, then later Ben Karlin, and even David Javerbaum (a mere freelance contributor) all helped forge that voice. But the biggest influence was Robert Siegel. He was one of the writers to nail it first.
Kknowsbest6 karma
If they made a movie about your life, who would play you (other than yourself)?
dikkers5 karma
Everybody says I look like Woody Harrelson, which will be handy when they make the movie because he's also an accomplished actor.
dikkers17 karma
Second time this question has been asked, so it needs an answer: those poor souls got stopped on the street the get their picture taken some time in the mid-1990s. They signed a blanket release, not knowing they would be in every issue of The Onion from that day forward, saying some of the most outrageous and offensive things imaginable.
In general, this is how we've always found people for photos -- just people around the office or on the street.
This Jesus was just some hippie walking through a park in Madison one day when we were racing against the deadline and losing light fast. It was sunset and I gave him a crown of thorns and a white scarf and had him jump a few times with the sun glinting on him. I had no idea if the shot would turn out (there was no digital then), but it fused so well with this NBA shot. It's one of my favorites. That's when photoshop didn't have layers. You had to "option-erase" to do this shit:
http://www.theonion.com/articles/christ-returns-to-nba,1996/
GringoJones5 karma
Was there ever at any point something that made you go, "Nope, we can't make fun of that."
dikkers10 karma
Yes. we don't make fun of people who wear glasses. That's crossing a line.
arkuna4 karma
Thanks for doing this AMA, Mr. Dikkers.
My question is, what initially inspired you to create the Onion? Do you feel like it has stayed true to that?
dikkers6 karma
I did not create it. It was the brainchild of Tim Keck and Chris Johnson. I merely helped them, then they sold it to me after about a year of working as their editor for free. I've always tried to stay true to their vision of what The Onion could be, because even though they were primarily business-minded guys focused on making money with The Onion by selling ads, they were super smart and funny and The Onion was this magical thing that was always a work in progress, heavily influenced by all who came to work for it.
PeBeFri4 karma
The Onion has, relatively recently, blossomed from a printed newspaper that also has a website to a sprawling multimedia franchise. What challenges did you face in translating the Onion’s brand of humor to different media? Are you concerned that by gaining more visibility, the Onion risks losing its voice as a satirist from the sidelines rather than the mainstream?
Do you think the Onion has gotten more... partisan over the years? And if so, do you worry that it’s increasingly difficult to relate to portions of its audience? For example, this probably didn’t have the effect on me that was intended, given that I’m a staunch supporter of gun rights. Do you worry you are alienating some of your readers?
dikkers13 karma
Good questions. transitioning the onion to new media has been my favorite thing to do since the beginning. the first thing we did was radio, then we tried some TV pilots, which failed miserably. We did a comedy CD. also a failure. When it came time to go online in 1996 we had made enough mistakes by then to have actually learned something, but we still did it wrong (we just put the paper online -- there was no interaction or special web content -- we finally decided to start doing that in 2012). Our first book was next (Our Dumb Century). We've gotten really good at moving from one medium to another by now. I'm working on a new TV show now.
There's always the danger of watering down material when you get more popular, but the thing is we've always wanted to be popular. I never liked it when we only had 15,000 readers, all in Madison, WI. The current writers and editor Cole Bolton are doing a great job keeping The Onion fearless.
DBDude-1 karma
I'd love an Onion treatment of "New Law Bans Shoulder Things That Go Up" and in general parodying other anti-gun idiocy and ignorance. There's an extremely ripe field here, like "Bloomberg creates grassroots anti-gun movement with $50 million budget" that goes on to show the redefinition of grassroots in their minds.
skin874 karma
The discontinuation of the Milwaukee edition of the onion made me super sad. Was it a hard decision to abandon print?
dikkers6 karma
No. Our new owners looked at the spreadsheets and made the decision quite easily one morning at a shareholders meeting. Nobody from editorial was involved.
Slow-moving-sloth3 karma
I just wanted to say THANK YOU - the Onion has had me laughing for almost 20 years now! Still as sharp, irreverent and funny today as it was then.
Belle_Whethers3 karma
I adore the "area man" and "area woman" titles so much. My favorite was "area man wants something made of titanium".
What was your favorite area man/woman story?
dikkers4 karma
It's quite fortuitous you should mention those given the new TV show we're working on -- that's as much of a hint as I can offer.
I love them, too. I like "Area Man Could Eat"
dikkers7 karma
I'm actually eating tomato now, but I made it myself. Who eats that canned crap?!
dikkers10 karma
some tomatoes, fresh basil, garlic, tumeric, salt & pepper and a blender.
Let's hope this AMA turns into a recipe-sharing thread
Greasier2 karma
My question to “Diamond” Joe Biden wasn’t very well-received (or answered), so I thought I’d let you field it instead. Your thoughts?
dikkers3 karma
We enjoy that character and had fun doing the book. Is that what you're talking about -- the autobiography? It actually did quite well. Biden tweeted about it, then Obama retweeted. That was nice.
karmanaut2 karma
Somewhat unrelated, but since you brought up the Diamond Joe Biden AMA, I just thought it would be cool to mention that the real Joe Biden saw that AMA and asked his own question.
dikkers1 karma
Oh - the AMA! Right. That was cool. And we were of course delighted he asked a question.
chooter2 karma
Can I just say that I love your work beyond much.
Favorite columns that you contributed to?
What was it like in the early days? Would the Onion get letters to the editor, etc?
How did you pick the stock art for the "man on the street" opinion columns?
dikkers4 karma
thanks for the kindness you show me.
Early days were crazy. We never knew if each issue would be our last. Nobody got paid. Literally, we worked 80-hour weeks and didn't get paid for like 5 years
Favorite thing I contributed to is Our Dumb Century. Also the Onion Radio News. I'm sure there's a ton more, but it would take a while to remember/list them.
chooter2 karma
I read OUR DUMB CENTURY religiously when I went to Europe one summer. It was my carry-along book of joy. The fake ads were sublime.
lizlemon932 karma
Hi Scott! This is kind of cliche, but what is your best advice for young comedy writers? What's one thing you would suggest for those looking to get their name out there?
dikkers4 karma
Seriously, buy my book "How To Write Funny." It's all in there -- 25 years of my life's wisdom about comedy writing condensed into a humbling 130 pages.
FinerBroJetsonPH2 karma
Do you have a personal favorite(s) articles that you have ever published?
dikkers3 karma
I already listed one, but here's another. We'll call this second favorite:
http://www.theonion.com/articles/stop-making-movies-about-my-books,11376/
written by Megan Ganz
GoGurtFart2 karma
Did you receive any "flak" from a prominent person/business for creating one of the first online source of popular satirical media? I feel as if even today some people don't realize the stories are fiction and get their panties in a bunch.
dikkers5 karma
We got a lot of "flak" in the early years, before anyone knew who we were. We'd get legal threats and angry phone calls all the time. Pepsico tried to sue us over this one (they used to own taco bell).
http://www.theonion.com/articles/taco-bell-launches-new-morning-after-burrito,918/
But nowadays when we do stuff like that the company will send us a bunch of shwag. They're just delighted to be in The Onion.
terriblehashtags2 karma
What do you say to friends/family who think they're funny, but really aren't? Considering you're a kinda-sorta authority, I'd think you'd have to weigh your responses carefully. (Weird question, but honestly curious!)
terriblehashtags2 karma
Can you come and tell that to my family who says I should just stop trying? :)
dikkers2 karma
oh, I see -- they think YOU'RE not funny? That's an entirely different problem.
sportsworker7772 karma
Huge fan of the Onion. Has there been any story or video that The Onion found itself in particularly hot water over?
dikkers5 karma
we nearly bankrupted the Make a Wish foundation with this one:
http://www.theonion.com/video/child-bankrupts-makeawish-foundation-with-wish-for,14202/
And there was a great one where an Iraq war widow was a part of a home depot promotion on Today Now. We had to pull that one because home depot was really going to sue. So, no link. Just imagine it being super funny.
beernerd2 karma
Scott, I own a shitty little community weekly newspaper in Texas. I bought it from the aging owners with a pack of smokes and half a bottle of Jim Beam.
What the hell do I do now?
AdamColligan2 karma
Do you think there has been any significant change in the type of humor that is appreciated by the new generation that has come of age since you have been in publication? Are there types of joke that 20-year-olds loved 25 years ago but that fall flat with today's 20-year-olds, or vice versa?
dikkers4 karma
yes indeed. the younger generation likes more madcap (absurdist) humor, but with subtext. I like their style of humor very much. My generation is more parody and irony.
AdamColligan2 karma
Has this resulted in there being a generation gap in the writers' room over what's funny? Or is everyone in tune with the audience enough that Onion staff of all ages usually agree on what joke would be effective even if they differ in how funny they personally find it?
dikkers2 karma
it's not as big as the gap between people who just have different sense of humor.
halfmast2 karma
Can you offer some advice on writing comedy that is meant to be read rather than performed?
Why aren't there more comedy fiction books?
dikkers2 karma
I'd be happy to. I just wrote a book about that very topic that I'm now officially feeling like I'm plugging too hard here, but I keep getting asked the question!
AnnaKaren2 karma
Thanks for the AMA! Do you regret certain articles? And what do you think about the saying that people should be able to make jokes about everything?
dikkers4 karma
I could probably drudge up some regrets from the early years, but what would be the point? We were young and brash. I do think people should be able to make jokes about everything. Humor is a wonderful coping mechanism.
stellargrooves2 karma
Do you have a favorite version of "The Aristocrats?" Do you have your own?
dikkers3 karma
I wish I could have seen Chevy Chase's -- it was cut from the movie because it was too offensive, as legend has it.
soapandfoam2 karma
What are your requirements to be an onion writer? Also I'd like to be one.
dikkers4 karma
Traditionally, the requirements were that you had to be a depressed and out-of-shape loser in Madison, Wisconsin. That would shoot you right to the top 5. Nowadays, it helps to be an intern or a writing fellow first. Taking Basic Writing with The Onion at The Second City doesn't hurt either.
SP4CEcowboy1 karma
The Onion often rags on prolific figures. Do they often respond? Any memorable responses?
dikkers6 karma
Donald Trump and Micheal Bay frequently issue hilarious complaints. Then there was the threat of legal action from the White House legal affairs office, which was also very funny.
buddythebear1 karma
What are the backgrounds like of the people who write for The Onion? Is it true that The Onion doesn't take applications for writer positions, and that you all just handpick people whose work you have been following?
How come we haven't seen any Tim Duncan headlines lately? Those are the best.
Edit: Didn't notice this story from a couple weeks ago. http://www.theonion.com/articles/tim-duncan-asks-jumbotron-operator-to-put-on-cosmo,35865/
dikkers2 karma
They come from very humble backgrounds: dishwashers, bank tellers, liquor store clerks, interns. And they're often very smart. I always made it a habit to hire writers who were smarter than I was. I was feeling good when I was the dumbest person in the room.
neutrinoscoop1 karma
Has there ever been a time when you had to have a writer dial it back because an article or topic was too offensive? If so, what was the subject?
dikkers2 karma
yes. we wrote a really mean story about Tina Yothers, and she totally didn't deserve it, so we axed the story. But really, the main reason I felt okay about cutting it was not that it was mean, but that the headline wasn't that funny. ("Tina Yothers Miscast")
dikkers5 karma
that's a tough one. there are so many
airplane! raising arizona the blues brothers ferris bueller's day off anchorman the king of comedy E-Day!
Dudeimshawn1 karma
What's your favorite joke/story/article about a car salesman? (Spoiler alert: I'm a car salesman)
readitgotitgood1 karma
If an apocalypse type event ever occurs, I hope the only evidence of the previous world are articles from The Onion.
Thanks for all your contributions to The Onion! I will check out your other work.
beetnemesis1 karma
How did the AV Club come about? While I love it, it doesn't really seem related to the Onion at all.
Also, my absolute favorite article is the one about the bear who rapes and kills a zookeeper, written in a cheery "human interest"-style tone. But it was taken down! What happened? ("Black Bear Attacks, Rapes, Zookeeper " for reference)
dikkers3 karma
you snuck in just under my goodbye, so I'm going to respond to you here... So many readers thought the coupons in the Onion were fake. Advertising was our livelihood and we needed people to know the coupons we ran for local pizza places and the like were real. So, we created the AV Club to give some legitimacy to The Onion. It reviewed real movies that were showing in town, real showtimes, and real music you could buy. I named it for the little club of geeks in my high school who ran the videos for basketball games. At first, Rich Dahm and I wrote all the reviews, trying our best to write as well as Spy magazine. Then we hired Stephen Thompson (who now works at NPR) to be the editor, and he really made it ultimately became.
The bear story is a classic. Too bad they took it down. Was it ever up? I think it might predate the website.
dikkers1 karma
The Editorial page. I love the editorial cartoon (by the immensely talented Ward Sutton), the op-eds. Love 'em.
karmanaut66 karma
There is a community on Reddit, /r/NotTheOnion, which highlights real life news stories that seem like they could be articles in the Onion.
What is your favorite instance of these real stories that you wish you and the writers had thought of?
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