We left our jobs to pick up litter and create the world's largest litter data set. We’ve stopped close to 200,000 pieces of litter from going into SF Bay. Ask us Anything!
Three years ago, Elena’s dog Larsen (the corgi) choked on a chicken bone he found while on a walk around Brooklyn. Larsen was fine but we were mad as hell - and couldn't stop talking about litter.
We couldn’t find much relevant information about the litter in our neighborhood, so we decided to become experts ourselves. We started by tracking how much litter we picked up on each street and sharing that information with the community, hoping to raise awareness and encourage action.
Since then, we’ve fully committed to cleaner streets. We moved to one of the dirtiest cities in the US - San Francisco - and launched an iOS app, Rubbish, that lets us track the litter. We created a smart litter picker-upper that automatically tracks what's being picked up. Rubbish conducted San Francisco’s longest and largest litter studies, made to the top of r/pics with the 8,000 cigarettes we collected off the streets (we kept them our porch for a month before we sent it to be recycled) and used data to cut litter by 47% in some neighborhoods.
We believe cleaning litter is the easiest way to help your local environment, make our communities healthier and keep plastic from getting into the ocean - all while getting some steps in.
Ask us Anything!
EDIT: All - We’re winding things down soon. Thanks for all the questions. We tried to answer as many as we can and we didn’t want to steal the spotlight from Joseph Gordon-Levitt's AMA :). DM us, or email us [email protected] if you have other questions or want to pick up some litter sometime.
Edit 2: That's a wrap - thank you!