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We are the team behind the Wendy’s Twitter account. Ask Us Anything!
We’ve had a pretty crazy year on Twitter. From roasting our competitors to getting into rap battles, to the most Retweets of All Time. We never could’ve predicted all of this a year ago.
So, if you’ve got questions, we’ve got answers. Ask away!
We'll start answering at 1pm EST
wendys_irl38362 karma
dear bosses, look at this comment and do as the internet says. pls updoot
off-topic_guy13953 karma
Do you need another member? I don’t have a Twitter, and I have no marketable skills, but my friends call me “the beef”
FrankBrayman8393 karma
To get the job as a Wendy's media writer, what kind of sass test to you have to pass?
wendys_irl13330 karma
You must chug a sarsaparilla in less than 5 seconds without getting sick.
lord_beef8273 karma
Why did you stop making spicy nuggets!? This is a crime against humanity!
Edit: Obligatory “thank you, kind stranger!” Never thought I’d type those words haha. Appreciate the gold. Hopefully our voices will be heard and we can get our precious nuggets back!
wendys_irl8756 karma
We weren't really in charge of that decision, but we have seen all 18 billion of your tweets about it. The people in charge know you are tweeting about it though, so feel free to keep it up.
wendys_irl10529 karma
Chewed out? No. Though sometimes they let us know they don't exactly like certain things lol
dejayjohn6761 karma
yo. yall used to have mac n cheese and it was FIRE. can you let em know I want that back pls? ty.
wendys_irl10987 karma
are you the guy that's been tweeting us every single day for 4 years?
connortryan6245 karma
How many people are on the team responsible for sending tweets?What's the process for posting tweets, do you need to get copy approved before posting?
connortryan2672 karma
Can you give an example of the kind of tweet you'd need to get approval to post? Just curious.
BaconPaycheck1757 karma
I mean, it has to be the Black Friday one. I applied aloe vera after reading it.
kelserson5649 karma
Being savage on the internet is scary for brand teams. How did/do you sooth their concerns?
wendys_irl11302 karma
Success happened before anyone had a chance to be scared. And then we just kept going through mistakes.
wendys_irl26537 karma
I posted on this ama saying people call me "the beef" and they hired me
ProAngeles5432 karma
How was the the twitter team selected? Compared to other franchises' on twitter y'all have been on point on the roasting, entertainment & just being funny.
wendys_irl10292 karma
Our Twitter team has mostly been on the account for years. So not totally sure how we were chosen. Maybe because we are all so cute.
ReliableSource5268 karma
Are you all comedians who also do social media stuff, or are you just social media people?
wendys_irl9372 karma
Wouldn't say never, but let's just say it's one of the many things Wendy's does better. cough frozenbeef cough
MeyerToTheSeventh4785 karma
Hey Wendy's Twitter, How much do you think that your account's popularity has actually increased sales? Furthermore, why do you all think that more brands don't copy you?
wendys_irl6095 karma
I think many brands are getting a more fun approach. Poptarts, Arby's, MoonPie, are good examples.
wendys_irl696 karma
That's true they can all get in line and stand behind our quality food.
PepeSanic884176 karma
What made you guys say, “Wow, corporate accounts are boring,” then proceed to become one of the most successful public reach-out campaigns of the year?
wendys_irl5493 karma
We've had this tone for awhile, it just took time for people to notice.
wunderbreadv24135 karma
So how do you guys really feel about your competitors burger King, McDonald's, and Arby's?
wendys_irl10218 karma
Obviously we think we are the best. Arby's tweets sweet anime and video game stuff, so no hate there.
samson12283970 karma
Can you reply to this so I have something to tell my parents to be proud of me for?
satanicpuppy3136 karma
How do you deal with people's disappointment when they find out you're not a hot animated redhead?
MrJamesMcmanus3132 karma
Can we get a pic of the team? Curious to see how many of you there are and the faces behind the tweets. Keep up the good work :)
wendys_irl6394 karma
We sort of keep it secret, because it's more about the brand, and not us when it comes to the Twitter.
CHDuelist3095 karma
Can you speak to the nature of your relationship with the Game Grumps?
2Dark2fox3024 karma
You have the Son of the Baconator, you have the classic Baconator, so when will we get the Father of the Baconator, or as I would like to call it, "The Bacon Daddy"?
wendys_irl5485 karma
This is the type of comment that makes you glad your account is anonymous
PM_ME_YOUR_SNOOTS2910 karma
Have the execs ever been pissed at you for a tweet? And have you ever had a particularly brutal one that you decided not to post?
wendys_irl4766 karma
We do stop ourselves from posting some stuff. Might save those ones for r/roastme
cheese_sticks2677 karma
What's your take on the re-imagining of Wendy as a smug anime girl which spawned tons of fanart?
wendys_irl5109 karma
Some of the art is cool, but some people obviously take it too far because the internet ruins everything lol
N0_R0B02453 karma
Many years ago there was a Wendy's conveniently located within half a mile of my office. It was replaced by a Tim Horton's which has since been replaced by a bank. Not a single morning has gone by that I haven't woken up thinking about having Wendy's for lunch, only to remember that it is no longer a possibility. I start my day, every day, by standing in front of a mirror screaming "Why is this happening to me?!" while pulling out tufts of hair from my head.
So, if you had to choose somewhere other than Wendy's to eat lunch, where would it be?
wendys_irl5391 karma
You mean, how much time do we spend living like cool guys? ALL DAY BABY
checkersrallys2052 karma
Would you rather fight 1 horse-sized nugget or 100 nugget-sized horses?
kav00342040 karma
I’ve rarely if ever have had an order messed up by y’all. Just wanna say thank you! Also, what’s the best movie of 2017?
Muphinnz2031 karma
Why does your Canadian packaging say "100% Canadian Beef" and your American packaging say "100% North American Beef"?
WHERE DOES THE BEEF COME FROM?
wendys_irl4892 karma
Canada is part of North America, but not all of North America is in Canada.
theamazinganglo1917 karma
Would you rather eat 1 horse-sized baconator or 100 baconator-sized horses?
DatWerkk1686 karma
You guys once sent me a 3D printed trophy for winning the easiest and most delicious food bet of all time (100 consecutive weekdays of Wendy's), so thank you for that. What can I do to earn another?
EDIT: Proof, as requested
wendys_irl1359 karma
Don't know what you can do to earn another, but totally remember that! Glad you're still out here internetting.
Pineapple_dad1606 karma
https://twitter.com/wendys/status/816498310529875968
Do one of your staff actually play(ed) RUNESCAPE? Or did you guys have to research who the greatest player of all time?
/r/2007scape, /r/Runescape, and I are waiting in suspense!
Edit: this seriously was a LEGENDARY tweet by your team. It really hyped up the Runescape communities!
dead_brill1551 karma
Hi Wendy's Social Media team! How do you guys measure and report on your success? How does the company value social media engagement and track ROI?
wendys_irl2383 karma
It can be hard to track. Impressions, engagements, brand metrics, other marketing mumbo jumbo. People are talking about us, a lot, so that helps.
wendys_irl3004 karma
Anytime someone we like tweets at us, like the pro wrestlers, or Kumail quote tweeting us the other day. Or when Overwatch tweeted us, sort of nerded out a little.
menonono1273 karma
Is there actually bad blood between you guys and other fast food franchises or is that just fake beef like mcdonalds?
wendys_irl1059 karma
There are a couple main people that have been doing this (responding to tweets) for years, and a much larger team that helps us do everything.
eastriverdriveII938 karma
favorite menu item and why? I love the single classic but my favorite might be the asiago chicken sandwich. I need some lunch.
wendys_irl1480 karma
just any tweet? or our tweets?
Favorite of ours is probably the Wingstop Rap Battles
wendys_irl812 karma
Guys! Thanks this was pretty fun. Going to try to get back on and answer more later.
stayingsteady747 karma
Was there ever a time when you didn't tweet something because it would be too harsh?
phsyron714 karma
Do you have any hard evidence that a strong social media presence boosts sales, or is actually good for the company overall? Or is it just assumed that having a positive public image is intrinsically a good thing?
Edit: is it just me or is anyone else craving Wendy's?
wendys_irl2530 karma
People say they go eat because of the tweets, and no one has ever lied on the internet
clockwork1971599 karma
Of all of the competitors you’ve roasted, who handled the situation best?
BaconPaycheck597 karma
Congrats to you guys and Moon Pie for being the only brands I follow. What other brands don't suck on Twitter?
Is there a particular tweet of yours that you feel deserves more love than it got?
wendys_irl1059 karma
There have been plenty of golden tweets that didn't get picked up, but some just silently go viral, like that picking cheeseburgers off the vine tweet.
wendys_irl2012 karma
Temporary hair dye does not wash out as well as it should, so thanks to Halloween the answer remains yes.
daPelican1979421 karma
Why did you get rid of the country fried steak sandwich in the mid 90's and will you consider bringing it back?
kelserson318 karma
Is Wendy's tweeting a 40hr per week gig? Is it internal or external? If external, what does the scope look like?
wendys_irl568 karma
yes, sweet tea. Based on chugging metrics we'll say a whole bunch of...sweet tea.
jakeyshakey13241 karma
What kind of education background do you need to get a job on a team like this?
pepperonigreenpepper215 karma
The 4 for 4 deal is one of the best fast food deals I have ever seen. How much has this positively increased business since its introduction?
antony511202 karma
Being in the industry, I am curious, What system or platform do you use to monitor and respond to posts, and is there an approval process?
Fouhr175 karma
Was there any kind of award or commission for any of the team members involved on the initial tweet to the kid to get 10 million retweets for lifetime nuggets?
wendys_irl517 karma
hold on, grabbing a Laffy Taffy .
What kind of ship doesn't sink?
Friendship .
ItsMcLaren145 karma
So, dipping fries in a frosty is fantastic. What about dipping a cookie in it? Also, shoutout to those of you who game on the team, I loved the symmetra shade a while back.
wendys_irl23 karma
we probably won't go back in time, but maybe we'll advance fries in the future or something
Nalopotato18558 karma
Did all of you get significant bonuses and/or raises from Wendy's this year? I would hope so
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