229
I'm Lionel Yu, the financial analyst--> pianist who threw his own concert in NYC and livestreamed it for free. Because of my AMA, there was an even better turnout than expected. Words cannot express how grateful I am for Reddit's support on my ...
[removed]
musicalbasics3 karma
sell your mistakes
Haha, that's a good one. You're right. I mean, if you watch my VOD, you'll see I'm gungho the whole time (but being so gung-ho led to sloppy playing, which while no one pointed out to me, I could tell).
As for what's next, I have a private concert in June and then after that I'm planning on moving out of NYC, getting a REAL piano to practice on (keyboards are terrible) and improving my skills.
schiller17953 karma
what were the most helpful and most important things that your PR person did ? (Also an ex-financial analyst.)
musicalbasics7 karma
The most important thing about the PR person is their existing connections to journalists within the industry. Because they have talked to journalists before, it's much better than a cold outreach. They know the emails to send the PR newsletter to, and they know how to follow up.
My PR person got me an interview with Alison Stewart and it was broadcast on NPR. Also got me another interview with Upfront NYC, and also got 3 journalists to come to the event. While it's not rock-star level coverage, it's more than I probably could have gotten by myself (and took another thing off my plate).
Sbmizzou2 karma
If I remember right, you said that this would be your only concert of the year. If so, what is you long range plan.
Also, did you break even? How do you not know how many people were there? Do you not know the number of tickets sold?
Good luck!
musicalbasics1 karma
Nope, lost 9k on this concert. Still waiting on the final numbers from Kaufman center! But we estimated 100+. Because we sold tickets on a bunch of different platforms this time, i dont have the aggregate numbers yet.
For my long-range plan, I actually plan on focusing on Youtube. Youtube is an incredible market right now and there's more monetization options than ever for content creators.
Sbmizzou1 karma
Curious, what does "monetization options" actually mean? For example, there are times where I am looking for a new car or camper. I will watch some videos of guys that do videos of pulling campers up long grades and going over performance of the car that's pulling them up. Or, I will watch videos of people that will do videos of places that I want to go. Do they make money?
I live in a coastal town that gets a lot of visitors. I wonder if I could do videos for people overseas or out of state about the Top 10 Places to Go in XX, Top 10 Great Resturants in XX.
musicalbasics3 karma
What I mean by monetization is things like:
sponsorships
ads
digital sales
merchandise sales
patreon
freelancing
livestream donations
streams
music placements
etc, etc. Things that didn't exist 10 years ago are now available for musicians (and artists or creators of any kind)
musicalbasics1 karma
It's called Hedgeserv, I worked as a valuations analyst doing derivatives pricing for OTC products like options, swaps, CDS, and risk reporting for hedge fund portfolios.
musicalbasics1 karma
Be good at kissing ass, handling the work that's given to you, being reliable, try to figure things out on your own, show you're capable of leading a project/new client from 0 to 100.
If you're client facing, get really good at saying no to clients without pissing them off.
TalkingBackAgain1 karma
Is is it better to play the piano or to analyse finances [for you, that is] ?
oxideseven4 karma
So, what's next? Also, do you plan to do any shows outside of NY?
Also:
I'm sure you've heard it before, but in case you haven't. I run a music studio, and what we always say to musicians is "sell your mistakes." If you look good fucking up, 90% of people will never know you fucked up or that it wasn't intentional. Most people like music but know nothing about it.
View HistoryShare Link