IamA Keith Alexander Ashe, CEO & Founder of Spendology. I am representing my company on my own in a trademark dispute against one of the largest banks in the US. AMA!
My short bio: Spendology is a tech company that develops content, software, and services that activate financial intelligence. I founded Spendology back in 2010 with the goal of creating smart online financial calculators. My company used and applied for the SPENDOLOGY trademark first; then, PNC Bank applied for the same mark 8 months later and then succeeded in canceling my company's trademark application. Despite initially having a lawyer and then interviewing, hiring and firing man lawyers, I ended up personally representing my company before the US Patent and Trademark Office's Trademark Trial and Appeals Board.
My own legal research revealed that there are common law rights in addition to federal registration rights. Moreover, the Supreme Court will be hearing a landmark trademark case on December 2, 2014. This case will determine if Federal District and Appellate courts need to give deference to USPTO decisions on trademarks. This will directly impact the case between Spendology and PNC.
First Use of Spendology Trademark Overcoming Irrationality: Spendology Blog Post, July 21, 2010
USPTO Trademark Trial and Appeals Board Opposition Proceeding Spendology LLC vs. The PNC Financial Services Group, Inc.
SCOTUS Landmark Trademark Case B&B Hardware, Inc. v. Hargis Industries, Inc.
Starting at 3:30 pm Eastern
UPDATE: You guys have been amazing. I am going to wrap up the IamA. I really want to thank you for your great questions and your support. Thank you Reddit!