I am Jackie DiMarco, Chief Engineer for the Ford F-150 -- America's best-selling vehicle for 36 years -- AMA
Thanks everyone - I had a ton of fun!
UPDATE - A BRIEF RESPONSE TO FEEDBACK FROM FORD Hi Everyone, the Ford team has read your feedback and wanted to make sure we addressed a few things:
We scheduled the AMA because we know there are a lot of truck enthusiasts and it’s a well-known vehicle and thought the science/engineering-friendly Reddit community might have questions for Jackie. Are we selling F-150s? Yes. Was this a commercial for F-150s? No. It’s been selling quite well for a long time. We chose Reddit because we sincerely thought the community would find it appealing to talk to a Chief Engineer. Many who asked about Jackie’s career path and background seemed to appreciate her answers.
Jackie wrote all of her own answers – if it sounds marketing speak-y, perhaps that’s the result of doing a lot of interviews, but her answers weren’t canned or scripted.
Many of you had questions about why we’re not choosing diesel and while there were lots of variations on the question, the answer is simple – based on our research and knowledge of customers’ needs, an F-150 with EcoBoost engine is the best solution for them from a performance, capability, and cost standpoint. This may come across as a marketing push for EcoBoost, and we’re sorry if that’s the case, but that’s our alternative to diesel that we believe delivers on customers’ needs. That doesn’t mean answers to questions about diesel are written by EcoBoost-pushing bots, but rather that this is our answer to why we’re not providing diesel F-150s right now.
Some of you suggested that we set up fake accounts to ask questions, but this is not the case. We take authenticity really seriously and would never do that. In order to verify the AMA, we promoted it on our Facebook and Twitter accounts (per Reddit’s recommendation) and it’s more than likely that Ford fans who saw those links joined the Reddit to ask questions.
Thanks for all your feedback - Jackie really enjoyed participating & everyone at Ford learned a lot from this experience.