Ever wonder where a company or product gets its name? I'm a professional namer, AMA!
Ever see a company or product name and wonder, "how did they come up with that?" Well, I work for a branding agency that specializes in naming--WANT Branding. We've named companies (Cingular, Sirius, Verizon, MGM Resorts Int), products (Mach3, Inspiron, Nexium, Fruitopia), services/places (Aria (casino in Vegas), OneWorld, Mlife) and something in just about every other category. Some of our most recent work includes Royal Caribbean's two recently announced ships -- Quantum of the Seas & Anthem of the Seas.
Ever wonder what the process is for creating a name? (hint: it's not just a bunch of people around a table, drinking and shouting out ideas...usually) Or what it entails to create a global name? How long it takes? How to protect the name of your business/product/band/game/etc? Well, ask away!