Hello, I'm Professor Lorraine Whitmarsh from the University of Bath in the United Kingdom and I’m a climate change psychologist, Director of a climate change research centre and an IPCC lead author. Ask me anything.
Hi Reddit, I'm Prof. Lorraine Whitmarsh from the University of Bath in the United Kingdom.
For the past 20 years, I have studied how people respond to the environment and environmental issues. I am particularly interested in what people think, feel and do in relation to climate change, and how we can encourage public engagement and behaviour change to help reduce our emissions and adapt to climate change impacts, like floods and droughts. My research projects have included studies of energy efficiency behaviours, waste reduction and carrier bag reuse, perceptions of smart technologies and electric vehicles, low-carbon lifestyles, and responses to climate change.
For the last 18 months, I’ve directed the UK’s Centre for Climate Change & Social Transformations (CAST) which aims to understand the role people can play in tackling climate change and develop more effective ways of changing behaviour, organisations and policies to reduce carbon emissions. I’ve also recently been an expert lead for Climate Assembly UK, the UK’s first citizen’s assembly on climate change, which brought together a representative group of 108 members of the public to explore and debate climate change solutions and produce recommendations for how the UK can reach ‘net zero’ emissions by 2050.
I regularly advise governmental and other organisations on low-carbon behaviour change and climate change communication, and am a Lead Author for the IPCC’s Working Group II Sixth Assessment Report.
Please Ask Me Anything!