IamA Portugal. The Man + Smithsonian’s National Zoo Sumatran Tiger Curator: #EndangeredSong Project AMA!
Edited to add: Craig Saffoe headed back to take care of the Zoo's Great Cats. Thanks all!
Science and art have come together to ignite change for the critically endangered Sumatran tiger. On Earth Day 2014, the Smithsonian’s National Zoo and Conservation Biology Institute and Atlantic Records’ indie band Portugal. The Man kicked off the “Endangered Song Project,” an analog-meets-digital outreach campaign that asked 400 participants to help raise awareness about the fact that there are only 400 Sumatran tigers left in the wild. The National Zoo and Portugal. The Man distributed a previously unreleased song titled “Sumatran Tiger” to 400 influencers on 400 custom polycarbonate records which will degrade after a certain amount of plays. With no other copies in existence, the 400 participants were tasked with digitizing and “breeding” the song through their social channels with the hashtag #EndangeredSong. The song will go extinct unless it’s digitally reproduced. The Sumatran tiger will go extinct unless we take action.