I'm currently a managing for sustainability major at a US university. We learn a lot about how Patagonia is the leader of this new business style, that of benefitting the environment, consumer and the business equally through operations. Patagonia is notable because of its product line that is geared to outdoor activities. Having a company's mission and outlook intertwined with the environment definitely provides an advantage in being sustainable, so my question is: how do you think other companies who want to be more like patagonia but were not founded with similar, or any, environmental principles can overcome the disadvantage and become more of a leader in sustainability?
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I'm currently a managing for sustainability major at a US university. We learn a lot about how Patagonia is the leader of this new business style, that of benefitting the environment, consumer and the business equally through operations. Patagonia is notable because of its product line that is geared to outdoor activities. Having a company's mission and outlook intertwined with the environment definitely provides an advantage in being sustainable, so my question is: how do you think other companies who want to be more like patagonia but were not founded with similar, or any, environmental principles can overcome the disadvantage and become more of a leader in sustainability?
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