This is a huge topic that people who don't work in e-commerce understand. Manufacturers would LOVE to sell less than the retailers to drive most of the traffic to the website. But, retailers see that as competing with the manufacturer and will most likely drop that product and future products. It's pretty much a "non-compete" type situation. D2C is best, for sure. But you can't ignore retailers either without cutting your own nose off.
zombiedez1358 karma
This is a huge topic that people who don't work in e-commerce understand. Manufacturers would LOVE to sell less than the retailers to drive most of the traffic to the website. But, retailers see that as competing with the manufacturer and will most likely drop that product and future products. It's pretty much a "non-compete" type situation. D2C is best, for sure. But you can't ignore retailers either without cutting your own nose off.
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