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Hi Brian, big fan of your books and especially of your way of teaching science, to which I look up to when I try to teach science to my son. However, this two-part question is not about science or physics, it is about veganism. The first question is how do you approach veganism, from an emotional view in which you are displeased with animal suffering or from a rational point of view in which the consumption of animal-derived products is not a necessity for the majority of the population? The second question is somewhat related, how often does veganism come up with fellow physicists/scientists and how do they tackle the issue, emotionally or rationally?

Thank you! And since you bring up kids, it would be great if you could check this out! http://igg.me/at/generationveggie

And no worries, I am not popular with other parents either.