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How do you see advertising companies changing? Especially performance marketing / affiliate marketing was struggling with the new GDPR. Basically third party cookies, fingerprint and HTML 5 storage is not allowed to be used anymore to collect anonymous data and link it to a number generated internet user etc. also Retargeting needs to get your approval nowadays.

My question is, how do you expect those online advertising companies changing as this is mainly the biggest revenue income for websites and services?