wolf1043

Yes. This. Everything is going in the wrong direction. It's like management can't figure it out, because they keep throwing new things at the wall to see what sticks (fucking lasagna!! Kettle chips!! Chicken burger!!) rather than trying to improve their core products. Tim's breakfast is awful... Even the promotional photos of the breakfast sandwiches can't make them look appetizing. Lunch has been going steadily downhill, with stupid-ass decisions like no longer cutting sandwiches in half. It's like everything that Tim's does now is based solely on profitability and shareholder return rather than customer demand and product quality. McDonalds kind of has this reputation as being low-end fast food, but yet literally everything they sell is so much better than Tim's. The coffee products, the muffins, the wraps, and of course the breakfast are all better. And that unfortunately says a lot about Tim's. I'm not hating on Tim's, just the idiot management who seems to be so disconnected from their customers. I used to be a huge Tim's fan, but unfortunately there just isn't anything there for me anymore. :(

I like how you put "fresh" in quotes. Gone are the days of Tim's being "Always Fresh" I guess. :/