webanalyst

I got into it at a very early stage and I'm usually working for very large companies so we would usually get A LOT of CVs from people wanting to work in a field they don't really know about.

That's fine because no one really knows what they want to do whey they first finish uni but they way we go through CVs is literally quite cruel.

Any smallest mistake, we would disregard. Why? Because all the CVs look the same and most people have similar experiences.

You may want to learn about Google Analytics, as most smaller companies use that. Also look at Omniture, Webtrends or comScore.

Don't be afraid to test your own tagging by setting up your own small website and put Google Analytics on it, and use a plug-in in Firefox called Httpfox to track if your GA tags are firing through. You should be able to see the figures in GA.

Lastly become a ninja in Excel. I can't stress this enough. Learn vlookup, offset, match, pivot tables and know them well.

.... and one last point. Be lazy. Yes be lazy, always find better and faster ways of doing things. Find if you can automate reports so you leave more of your precious time of actual analysis.

Hope this helps, anything else please let me know.

At around $150k USD.

First of all, not all cookies are bad. Some are simply helpful.

For example Gmail will remember who you are so you don't need to enter your details again.

In my opinion, you area already quite a bit. In terms of being more secure, deleting your cookies is a great start. TOR will make it even better. Changing your ISP will only mean that your IP address change to a different range for a small period of time.

However the industry recognises that the reliability of cookies is diminishing. This is due to people using multiple devices, deleting their cookies, browsers not accepting cookies, automated cookie flushing etc.

So as cookies becomes less reliable, what can the profession do? Develop 'finger-printing' techniques that will identify the user to good accuracy. A company called Experian is doing a lot of work in this front.

With the fingerprinting techniques, only using TOR will help.

Looking at how customers respond to different website changes, conversion rates and how the industry will move with the uptake of technology.

The industry is heavily trying to shift from a browser view to a user view so we will understand users that shift from an iPad to their browser or browser to a different browser on the computer. This part of innivation I'm very interest in.

I'm also very excited in linking up several databases. So for example, if we know that we've served you an ad and we also know your loyalty card details for Walmart, and a week later - you made a purchase for the product in Walmart, we will be able to do some amazing conversion analysis on that.

I wish I had more, but I always live by the rule:

If I get angry at something, or someone. I always think "In two days time will this matter...? Or ten day...? or two months?"

The answer is always "No"