venueguy

next??: reclas cff0923/x1/rd/s4-7

Ticketmaster also can provide services that a lot (most) other small ticketing companies can't provide.

Sure, the fees for smaller companies are a lot lower - but those other ticketing companies don't have the marketing arm that Ticketmaster can provide (as part of the contract) to venues.

For example, if I have a show selling very slowly, I am able to tap into Ticketmaster's customer database and blast out an email to hundreds of thousands of people within my market to help push the show. Small ticketing companies just don't have that kind of marketing arm and database available for their clients.

Additionally, whether we like it or not, Ticketmaster is a "brand" name that people feel comfortable with. It's a large company and can provide that security that people are looking for.

Don't get me wrong, Ticketmaster is not my favorite from a venue perspective, but there is a lot of added value in using them that other ticketing companies just can't provide.

Sigh... (types in a string of code to release print flag and start all over!)