two-wheels-gal

Is money psychology a real thing?… or is just fluffy stuff

We don't sell individual data at all. Our business model is not around selling data, it's around proving that Debbie users have better performance on debt payoff and wealth building.

Take a look at Zogo Finance, they partner up with Credit Unions and pay users with gift cards for completing financial literacy modules. Their goal is to help create better financial habits for their users as well.

We anonymize the data, and share high level success metrics- like how much more likely Debbie users are to pay off debt on time and manage spending better.

We're not pinpointing specific customers, but we would say "Chase customers who use Debbie are X% more likely to pay off debt faster"

We partner with financial institutions who pay to have more engaged customers! They use us to find and retain good customers

There's a common misconception that financial institutions make money when people get worse, but long term actually they lose those customers and make less money.

Nope, we're not a budgeting app. We help customers set realistic financial goals and when they hit those goals they get paid. For example, we have a debt payoff streak goal where for every month of reducing debt you get a cash reward!