two-wheels-gal

Is money psychology a real thing?… or is just fluffy stuff

We don't sell individual data at all. Our business model is not around selling data, it's around proving that Debbie users have better performance on debt payoff and wealth building.

Take a look at Zogo Finance, they partner up with Credit Unions and pay users with gift cards for completing financial literacy modules. Their goal is to help create better financial habits for their users as well.

We partner with financial institutions who pay to have more engaged customers! They use us to find and retain good customers

There's a common misconception that financial institutions make money when people get worse, but long term actually they lose those customers and make less money.

We anonymize the data, and share high level success metrics- like how much more likely Debbie users are to pay off debt on time and manage spending better.

We're not pinpointing specific customers, but we would say "Chase customers who use Debbie are X% more likely to pay off debt faster"

Nice, good for you 🎉

We started with angels who we know- so my former bosses, they invested first. Then we went to VCs with a very clear go to market plan and told them we already had some money from people who knew us