thewhaleshark

PLAUSIBLE

My fiancee is an unemployed lawyer. Can she have your job?

Personally, I pronounce it "Pee-nass," and do so without reservation.

What I mean by this is crafting our communication so that it shares some of the following attributes: it's simple, unexpected, concrete, credible, emotional or tells a story.

This makes a fantastic amount of sense, and you've phrased it with simple clear elegance.

From one scientist to another: thank you.

The Cultural Cognition Project at Yale University has a number of publications regarding the nature of public assimilation of scientific information. It has specifically looked at "controversial" topics like climate change, vaccines, and evolution. I don't know if you're familiar with the project or not, but it paints a pretty grim picture in trying to get the public to objectively evaluate scientific information.

1) What strategies do you think we need to employ in order to get clear, easily-interpreted, valid information out there?

2) Any tips for educating the lay person and debunking bad science?

Thank you for your hard work and excellent science!