Since you're neck deep in the industry and see a lot of musicians moving towards more innovative ways of making money (due to the old ways not working as well), such as utilizing themselves as brands and integrating alongside partners such as movies (Pharrell + Despicable Me 2 and his 24 Hours of Happy website or even Bieber getting the digital video makeover from addidas) and more - What have you seen in the digital music marketing world that you feel has been really effective in spreading awareness of the artist, brand and getting listeners and fans excited?
thesayshuh2 karma
Jason! Awesome job all the time, love MBE!
Since you're neck deep in the industry and see a lot of musicians moving towards more innovative ways of making money (due to the old ways not working as well), such as utilizing themselves as brands and integrating alongside partners such as movies (Pharrell + Despicable Me 2 and his 24 Hours of Happy website or even Bieber getting the digital video makeover from addidas) and more - What have you seen in the digital music marketing world that you feel has been really effective in spreading awareness of the artist, brand and getting listeners and fans excited?
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