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swllc48 karma

Hi Mike,

Can you comment on your opinion of the credibility of effects based marketing at Wana and the cannabis industry as a whole?

I was disappointed to see that Wana's educational material supports it:

Because Wana products are enhanced with 30+ reintroduced terpenes, our edibles are able to recreate the class-specific effects of leading cannabis strains.

That means you can choose whether you want to have an uplifting (sativa), relaxing (indica), or balanced (hybrid) experience!

To Wana's credit I don't see any effects based claims on the product packaging itself, even if I think listing the reintroduced terpene profile is misleading to the uninformed consumer.

I am an experienced and heavy recreational user and Wana is my most trusted brand for its consistency - team Blueberry Sour! But I think the industry needs to make stronger claims in backing up the effectiveness of its effects based marketing claims.