shawn0fthedead187 karma2019-08-12 19:17:08 UTC
I think he means they hired influencers as actors so they could promote their movies to their fans. And those fans promote it to their friends etc. Influencers are more likely to promote themselves if they are getting paid based on the movies' profit (percentage points) rather than up front as well.
View HistoryShare Link
Copyright © 2014 BestofAMA.com, All rights reserved.
reddit has not approved or endorsed BestofAMA, reddit design elements are trademarks of reddit inc.