shawn0fthedead

I think he means they hired influencers as actors so they could promote their movies to their fans. And those fans promote it to their friends etc. Influencers are more likely to promote themselves if they are getting paid based on the movies' profit (percentage points) rather than up front as well.

The beginning has a cool Starship Troopers vibe. I never thought I'd be interested in playing that game but now I'm considering it!