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Could this not just be because of the increased time spent on literacy? Do you have anything that prove causation with your platform? How are your gains vs other platforms given the same time investment?

Why revive a long running franchise rather than start a new IP? Turtles have been around for a long time now, and resemble little of their origins, so why not just go in a new direction rather than try to change the fundamentals of a long running IP (like ozze, Krang, or who Shredder is)