prankmonky1 karma2020-08-31 23:09:31 UTC
Thanks for your thoughts!
It is indeed a niche, but still alive and kicking. The pandemic has increased interest in online platforms and made increasing sample size more manageable - obviously not near what quant provides.
Where/how do see most UX and marketing departments utilizing qual research right now?
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prankmonky1 karma2020-08-31 22:50:11 UTC
What are your thoughts around qualitative research? Where would you say qual makes the biggest "hay"? Would love to hear any thoughts you have around the pros/cons and best uses of qualitative research. Thanks so much for doing this AMA!
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