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prankmonky1 karma

Thanks for your thoughts!

It is indeed a niche, but still alive and kicking. The pandemic has increased interest in online platforms and made increasing sample size more manageable - obviously not near what quant provides.

Where/how do see most UX and marketing departments utilizing qual research right now?

prankmonky1 karma

What are your thoughts around qualitative research? Where would you say qual makes the biggest "hay"? Would love to hear any thoughts you have around the pros/cons and best uses of qualitative research. Thanks so much for doing this AMA!