orefb

Professor: You and Sheena Iyengar really started the conversation around "less is more." But obviously ideas around decision theory have evolved to acknowledge that it's a little more complicated than that. At the same time, companies are becoming more and more obsessed with the idea of reducing decisions in everything from entertainment to e-commerce.

So, I have a multi-part question:

[1] Are there any currently-progressing studies in which you're particularly interested in the outcome? Any writers/thinkers you're paying attention to when it comes to decision theory?

[2] Any thoughts on what Big Data means for decision theory?

[3] What do you think we're all getting wrong about "reducing" decisions?

Do you have an example, based on where the research is today, of when less is more and when it's carried too far?