nixonpjoshua

We are priced more similarly to premium bacon products like Applegate organics or Niman ranch today, you are correct that over time as we scale we intend to lower our prices. At a very large scale it is going to be cheaper than meat as it is fundamentally more efficient to produce.

I eat our products most days out of the week, usually at lunch. My personal favorites are the bacon and tuna but there are other people on our team who have other favorites too, my cofounder's favorites are bacon and salmon which is the first product we tried making actually.

Amen

Very good question, glad you asked. It's much much lower (we're thinking around 90+% lower) since we are much more efficient than an animal at making protein. We haven't had the opportunity to do a life cycle analysis yet but want to do so. The cool thing about using fungi is that they can actually make their own protein rather than having to eat protein to make protein. In addition to carbon, we use significantly less land and water than animal protein.

There is more protein per calorie (less fat), no nitrates and no meat so the health and sustainability are much better.

The taste and texture are definitely comparable, I am a bacon lover and it satisfies my cravings and every other bacon lover I've fed it to.