From a marketing perspective, I think the best feature of recent Zachtronics games is the simple looping GIF export. I've seen lots of people showing off really impressive creations on Twitter, etc. However, given that it's also a puzzle game, seeing other peoples' solutions (or optimization strategies) often deprives me of the chance to think of them for myself! What are your thoughts on the relationship between individual game experience and marketability/visibility/virality? How does this influence your approach to marketing?
metadept3 karma
From a marketing perspective, I think the best feature of recent Zachtronics games is the simple looping GIF export. I've seen lots of people showing off really impressive creations on Twitter, etc. However, given that it's also a puzzle game, seeing other peoples' solutions (or optimization strategies) often deprives me of the chance to think of them for myself! What are your thoughts on the relationship between individual game experience and marketability/visibility/virality? How does this influence your approach to marketing?
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