master156111

Are there any empirical study that shows astroturfing on social media would lead to real world actions? I know a lot of people are gonna reference the Capital Hill riot and Trump election but I’m more interested in scientific studies that could prove the digital metrics like impressions or engagements would lead to x amount of real world actions. I have dabbled in Black hat world of social media marketing in the past but yet to see any convincing prove that it actually works as effectively as the media claims.

Thank you for your reply! It seems we both share the same opinion on this matter. Perhaps in future a more comprehensive study of its cause and effect can be shown and properly replicated to show the impact it actually brings.