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letmeseem119 karma

Not OP, but the natural sequence of events would roughly be:

Decide on a specific audience that should absolutely LOVE the film. Preferably down to a fictitious persona. Let's say: "Fiona 23, a free spirit who likes to immerse herself in books, cares deeply about the environment and human rights. She dreams about raising two kids with her husband in a small log cabin, but is currently working as a waitress in a vegan lunchbar in Boulder, Colorado."

Now you focus on making a script, soundtrack, filmography and so on that any person like Fiona would LOVE. You also try to get relatively obscure actors that have followers that look like Fiona. They are the influences, and they'll do the advertising to your core target audience.

This makes a very different film than if you were targeting "Gregory, the 56 year old economist who loves golf and to throw barbecues for his family and friends, and prioritizes his two teenagers over everything."

letmeseem21 karma

Yea, I was about to ask them about that :)

letmeseem9 karma

Isn't this just a thing where you turn off location tracking, and they'll still keep track of the phone if you use Google apps that nerd location, plus pseudonymous tracking?

Is there more to it than that?