I want to preface this by saying that I love Noah and am a devoted consumer (bought the new tees yesterdays!), but I’m curious what concrete steps Noah’s taken to becoming a sustainable company. Many of Noah’s marketing campaigns, clothing lines, and capsules revolve around themes of sustainable living, environmentalism, and political activism. This is clearly a HUGE part of Noah’s ethos.
But Noah simultaneously totes that they are “not a sustainable company.” So how sustainable is Noah? What efforts has Noah committed to besides donating 1% to 1% for the planet? There seems to be a lack of transparency, from where exactly materials are sourced (chain of production), to actions Noah’s taking, to factory production and ethical labor, and this seems to be excused by the “we’re not a sustainable company” disclaimer which leads consumers into thinking that Noah’s sustainable and woke enough that we don't need to ask any more questions.
I'm curious what concrete measures are being taken. Thanks!
koalayan6 karma
Hi Brendon,
I want to preface this by saying that I love Noah and am a devoted consumer (bought the new tees yesterdays!), but I’m curious what concrete steps Noah’s taken to becoming a sustainable company. Many of Noah’s marketing campaigns, clothing lines, and capsules revolve around themes of sustainable living, environmentalism, and political activism. This is clearly a HUGE part of Noah’s ethos.
But Noah simultaneously totes that they are “not a sustainable company.” So how sustainable is Noah? What efforts has Noah committed to besides donating 1% to 1% for the planet? There seems to be a lack of transparency, from where exactly materials are sourced (chain of production), to actions Noah’s taking, to factory production and ethical labor, and this seems to be excused by the “we’re not a sustainable company” disclaimer which leads consumers into thinking that Noah’s sustainable and woke enough that we don't need to ask any more questions.
I'm curious what concrete measures are being taken. Thanks!
View HistoryShare Link