joevaded

Here are some ideas:

Aesthetics

• Less stroke. Every slider has stroke. Proper color balance reduces the necessity for stroke and provides a more enjoyable experience for users.

• Some of the graphical content needs to be adjusted, optimized or edited for quality or efficiency.

• I love the playful nature of your site and the use of hands in the pictures for scale. That being said, a lot of your resources

• Personally, I missed the menu which has a lot of the content already due to the colors and overload from the rest of the site. I immediately scrolled down. A lot of users do that. It is easy to code the site so that the menu is on top of it and scrolls down as well.

Compatibility

• It is possible and not too difficult to make the entire site available on mobile. Once a mobile browser goes into the "full site", the experience is diminished. It isn't uncommon, in today's market, to have a heavy demographic that is strictly mobile based. Also, when I showed this to a relative I did so on... mobile.

• The size doesn't readjust to different window sizes, even with a refresh.

• The content on capped bandwidth (which is still common enough to be relevant) on mobile may be heavy (this would depend on your principle demographics which you would know).

Efficiency

• I noticed that you linked your FB page for proof. It'd be great to connect your social media to your site so that site visitors and FB visitors get a shared experience (as there are many demographics that are exclusive to each). It isn't too hard to keep a new section that is easily and immediately viewable if perhaps other resources were scaled down.

• I didn't touch the footer. I saw too much. Sensory or content overload is detrimental to visitor experience. I'd cut the fat, so to speak, and streamline the neat and user content by reducing quantity and raising quality.

• Going along with the previous point, I had to aggressively "visit" your site to find out about the conventions (which is awesome by the way). Most visitors won't. Your goal for the site should be prioritized as unique visits over everything else. Regulars will scour the site, uniques won't.

I could go on and on. I love a lot of the site (no intrusive pop-ups, the invitation to users to participate and be a part of the company, etc. etc.) but I thought I'd just drop some suggestions out of the esteem and appreciation I have for your company.

Thanks for the AMA.

edit: I'm on my husband's account.

No question but a suggestion: your site needs a redesign.

I love your idea but the quality of the site doesn't appropriately convey the quality of your products. I'd happily design a multi-platform compatible, up-to-date, aesthetically pleasing and efficient page for you at the cost of one teddy bear for my husband.

The biggest thing for me would be, off the bat, design. The colors are all over the place from baby shower blues to bright greens.

The designer is 'stroke crazy'. There is stroke on everything. The sliders, the text, even the panda by the like is stroked in a way with a poorly placed square.

The basket in the top corner wasn't properly cropped and the outline errors can be seen once a color falls behind it.

When I go to full site on my s4 compatibility and efficiency suffer a bit also. All the features are not available on mobile and that could be achieved quite easily but it isn't.

The site itself isn't optimized either to support lower bandwidths.

There are many little things that a lot of people would overlook but that shouldn't be overlooked in the first place by a strong, multi-store corporation.

Just my two cents. I enjoy a lot of the site too but I thought I'd offer some insight.

Why would anyone feel that? Have you ever read a hobbit's description? Most working dwarfs don't fit the description.

How much pain is it? what is the process like?