joachimrobert

Most of the leaflets I have seen by Vegan Outreach have been with cute pictures of animals on the front and the occasional animal suffering picture inside, so I will assume that is the most effective.

How much less effective do you think it is, if the leaflet does not have any pictures of animals (but is very informative about ethics, environment, health, etc.)?

I'm sorry. You did not get my question (but an interesting reply nonetheless!). I wasn't asking whether a leaflet about animal ethics is better than one about health, environment, vegan recipes, etc. I was asking if you know whether it is less effective specifically when there is no pictures of (happy or suffering) animals. And how much less effective you would guess it was.

Let's assume it is being handed out to college students.