inverse

Hey there! I think the $120 "biofrequency healing stickers," were comedically absurd for so many reasons. For one thing, Goop and the company that made these stickers claimed to heal anxiety and sleepiness and a host of other things. I cannot emphasize enough that these were literally just stickers, even though Goop claimed they were made of some kind of "carbonate material" also used in NASA spacesuits.

I think my favorite part of covering that story was getting that e-mail from NASA that essentially said Goop was full of shit, which of course, they were.

Great question! Goop has repeatedly said it just wants to "start conversations," but after covering them pretty closely these last few years, I don't believe them. As my friend Dr. Jennifer Gunter, another Goop skeptic, has told me: Equipping people with pseudoscience doesn't empower anyone. So if they're having a "conversation," it's one-sided, because they continually promote potentially dangerous advice on their site (e.g. vaginal steaming, yoni eggs, following the advice of a "medical medium.")

Goop has received so much criticism over the last few years, and it doesn't seem they're listening. For that reason, this isn't a conversation about anything -- it's just Goop targeting women's insecurities and selling them so-called solutions, which is just the oldest trick in the book.

They also blocked me on Twitter after I called them out one time, so I'm still a little salty about that. :)

Good question! A consumer advocacy group called Truth in Advertising has filed a complaint against Goop for this very reason, but I'm not sure what the status of that is. Thanks for reminding me to check in on that!

This is an excellent question, thank you for asking. I think that one of the most egregious things they've said is that a mineral called carnelian could help women who are struggling with infertility.

Infertility is a serious issue for so many women I know, and to claim that a stone could magically treat it is even more repugnant than Goop's usual snake oil. This isn't just a lie, it's preying on women's most deep-seeded sensitivities for attention/clicks/profit, and it's beyond irresponsible. It's just wrong.

HA! I just realized I read your question as "goop wellness devices or strategies." My mistake/lol!

To answer your question for real, I'd say a good wellness strategy is to check in with your doctor(s) regularly and get lots of sleep. I'm not a professional by any means, but as someone who struggles with an anxiety disorder, I've always found that adequate sleep helps me immensely. The trick is of course, if you're like me, and you have a hard time falling asleep! :)