innergametrumpsall

Listen man, I'd like to buy an adult novelty game but as a possible consumer of your product your sales copy here is junk. I have no idea how to play it and your "teaser" video is just people throwing around cards with sex acts on it.

How do I enjoy this game?

How do you bring sex into the room with this game?

etc etc

You should be demonstrating this to your customers. I'm not going to spend more than 5 seconds deciding if this sounds like a good idea and you're blowing your pitch to everyone.

In 5 seconds someone should understand how to play this game at a basic level and WHY they would want to play it.

The answer WHY is obvious, break the ice and get people talking sex. Get the booze out. Brilliant, genius. I'm all with you.

But you've given me

1. Porn the game
2. ???
3. Profit

Presumably with the talent used to write the game\cards you should be coming up with an ad that isn't just a "teaser" but sells the game, demonstrates the concept and hook in 5 seconds and then builds on it. Cards against humanity has a one sentence hook. And in one gameplay turn you can see and understand the appeal.

IBM is one of the most business savvy corporations on earth. The reason why you don't see much of them anymore is because they recognized many of the margins in consumer facing industries don't support their needs.

They aren't afraid to sell what was once the defacto standard (IBM PC) to a Chinese company and move right on to something more profitable.

Well I guess it's a good thing you're not blind then.