inkedexistence

You may want to hire a copywriter.

Consumer demand for bourbon has exploded over the last few years, resulting in a “billion-dollar bourbon boom.” Since bourbon must be aged in new barrels, the surge in demand has left behind millions of used bourbon barrels.

Companies have found creative ways to repurpose these barrels as furnishings, creating a new demand for barrel-themed items. You’ve likely seen a bourbon barrel in a bar or liquor store; however, most people can’t put full-sized barrels in their homes. We developed the idea to package our bottles inside mini bourbon barrels, so that you can now bring a rustic bourbon barrel into your home.

The barrel is also our signature, serving as our promise to provide a consistently good product.

Editing pass:

Bourbon's explosive growth in popularity over the past few years has left behind millions of used bourbon barrels. Many companies now repurpose these barrels as furnishings. You've likely seen bourbon barrels in bars or liquor stores. However, most homes cannot accommodate a full-size barrel.

We package our bottles in mini-barrels made from genuine bourbon barrel staves, allowing you to bring a piece of Kentucky into your home. The barrel is our signature, and our promise to provide consistent excellence.

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Marketing pass:

Are you selling bourbon or the packaging? Because the lines above are selling the mini-barrels, and not your actual product. You don't want to do that.

The life span of a software developer is similar to a gold fish...

It seems unlikely that the same beard would just happen to grace the faces of so many greats.

Is the beard, perhaps, Rothfuss's real source of power?

Like some mantle of awesome, passed down through the generations, elevating the erstwhile ordinary Pat Rothfuss to the literary superhero he is today?

Well obviously. This way you won't confuse your rover with all the others in the parking lot.

Can you tell us anything about the new fantasy series you recently sold?