hefledthescene

found it.

http://www.ryanholiday.net/my-tucker-review/

I'm not Ryan Holiday, but I remember him answering this question at the link below, it's an interview he did back in 2011.

http://andrewmcmillen.com/2011/10/24/a-conversation-with-ryan-holiday-blogger-former-marketing-director-of-american-apparel-soon-to-be-author-october-2011/

Propoganda- Edward Bernays and The Crowd- Gustav Le Bon

I'd start with those.

Ryan- have you read much about the beginnings of PR? Say Lippman, Creel, Bernays, Le Bon?

Say Marcus Aurelius was still alive and you didn't know him, and wanted to work with him after all that he's done for you. How would you reach out to him without fanboying out? I find this extremely difficult...