ergotpoisoning

Did you get into any danger that wasn't to do with the roads? Like robbery/assault etc?

How strictly did you stick to your route? Did you have a specific route planned, or was it more free-form?

Did you have a budget beforehand? Did you stick to it?

Facebook/Instagram/Google ads have always massively underperformed in my totally unrelated experience (working for a storage company and then managing a micro-distillery). They are a money sink and your effort is always better off spent elsewhere