I’ve been in video game marketing for 16+ years now, worked in brand marketing at Ubisoft and other publishers. Your answer is spot on. In order to create awareness for games in such a competitive industry, you usually need to start marketing well in advance of launch. Most times when a CGI or cinematic trailer is made, it’s because the development of the game is not at a stage where it can be captured for a trailer. The idea with these trailers is typically to communicate the vision of the game, not necessarily the actual gameplay.
dr_glip_glop221 karma
I’ve been in video game marketing for 16+ years now, worked in brand marketing at Ubisoft and other publishers. Your answer is spot on. In order to create awareness for games in such a competitive industry, you usually need to start marketing well in advance of launch. Most times when a CGI or cinematic trailer is made, it’s because the development of the game is not at a stage where it can be captured for a trailer. The idea with these trailers is typically to communicate the vision of the game, not necessarily the actual gameplay.
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