Very interesting model. One of the biggest challenges with online businesses is that many of the conventional economic metrics can be spoofed. Traffic (and even transactions) can be spoofed. What does Empire Flippers do to weed out this kind of fraudulent businesses?
Also, how do you guys go about setting a 'multiple' on revenue/transactions to set a sales price for a site?
docdc46 karma
Very interesting model. One of the biggest challenges with online businesses is that many of the conventional economic metrics can be spoofed. Traffic (and even transactions) can be spoofed. What does Empire Flippers do to weed out this kind of fraudulent businesses?
Also, how do you guys go about setting a 'multiple' on revenue/transactions to set a sales price for a site?
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