cocoahat_gnarwhale

Hey Ryan, thanks for doing this AMA. I'm a co-founder of Wool&Prince, a recently successful Kickstarter, which was started by my good friend Mac Bishop, who is also a Cornell graduate.

A few questions:

1.) Ninja edit; Question has been answered.

2.) You say you're developing it with unpaid workers. How are you breaking out the shares, by how much work each person puts in? What incentive do they have to work for you? Passion sure, sure, but people have to live...

3.) Should someone come along and want to invest heavily or buy your company (if the right price obviously) how are you handling dealing with that with your employees, who may be laid off/dropped/and also splitting shares?

4.) For our company, Wool&Prince, we decided to take the long road and resist any outside investors or bank loans. Do you think this is a viable option for a fast growing company today? (that has much more demand than we have capital to produce product)

Thanks!

I have two of the little bottles right here on my work desk.

I had never heard of YB until the last few months when out of nowhere the WholeFoods I go to everyday suddenly starting the three small sauce displays in multiple areas within the store. Like overnight, suddenly these POP displays were placed conveniently RIGHT ABOVE the hot food bar. Tons of them. And now a few months later, I see the Hero endcap near the entrance is almost entirely devoted to your sauce! With multiple other selling points within the large store.

What did you do differently in the last 6months to a year that made you make this jump? What did you do to negotiate that extremely primo placement?

Cheers