cmack482

That sounds awesome. #2 is something so few dealerships understand (I used to work doing training for dealerships). They would much rather make $5000 off of one customer than make $1000 each off of 50 customers. So aggravating, everyone loses.

All of the books are only useful to a point. Blue Book isn't going to actually buy your car - you need to know how much a consumer in your area will. Two identical cars are not really worth the same thing if there is a glut of them in one market and only a few in another.

Do you have your salespeople and UCMs use a system like First Look or whatever the other one is called?