clickhole

The model in the stock photo we initially used for "Coolest Mom Ever? This Woman Is 19" thought we were defaming her, even though the stock photo rights allow us to use it. We are nice so we switched the photo to one our editorial coordinator Jessye, who was a real sport about it. Thanks, Jessye! -Matt

Yes, very much so. Thank you for your work and please keep it up.

Nailing the “Clickhole voice” is one of the most important parts of writing content for the website. Though there is a lot of room for interpretation, playing with format, and writing in specific, delightfully weird character voices, you are correct in noticing that we do have a certain way of delivering information! It comes from years of careful development from the site’s founders, who created a unique spin on the enthusiastic, urgent voice that they observed in clickbait articles and various media across the internet. New writers (like myself) are trained to use this voice by carefully working with more experienced staff as we write drafts! - Julie

I decline to comment on the use of Pavlovian techniques to train Clickhole writing fellows. -Julie

Truly baffling why people like that one so much. - SE